Textile Industry: Innovation Driven Industry Development

The textile and garment industry is closely related to people's life and is a pillar industry in China's economic development.

As China's economy has entered the "new normal" of speed shifting, structural adjustment and power conversion, the development of China's textile and garment industry is also facing a profound adjustment.

In 2014, the main economic growth indicators of Enterprises above Designated Size in China's textile and garment industry dropped from double-digit growth to single digit growth, and the slowdown was obvious.

Data show that last year, China's textile and garment enterprises above Designated Size business income growth rate was 6.83%, the total profit growth rate was only 6.12%.

China

Zhang Yankai, vice chairman of the Federation, said in an interview with the China Daily News reporter that due to the weakening demand, the current garment industry, whether state-owned or private enterprises, felt the downward pressure.

The increase in resources, environment, raw materials and labor costs will bring greater pressure to enterprises this year.

In this context, the original

It is difficult to continue, and the new development mode is not yet fully developed.

The "new normal" has brought more severe challenges to the industry. How to pform the power? The most important thing is to rely on innovation.

Innovation driven and "

2025 "the request is consistent.

However, how should the clothing industry innovate? In the view of Wang Zhuo, vice president of China clothing association, the first step of the innovation of garment enterprises must first come back to the product era.

"A group of advertisements of new hundred Lun, a lens to the craftsman making guitar, a lens to another craftsman to make shoes, shocked me."

Wang Zhuo said with emotion.

He believes that the innovation of the clothing industry is, in the final analysis, the spirit of this craftsman.

How much cloth a cloth needs, what materials and designs to be used will be welcomed by consumers.

Over the past 30 years, most garment enterprises in China have done their own fashion models. They often go to work first, then find celebrity endorsements, and then open stores.

Innovation drive means that enterprises should have their own core competitiveness.

Wang Zhuo told reporters: "in the future, enterprises need to choose not what money they want to earn, but what they do not earn.

That is to say, enterprises should choose their core competitiveness instead of producing what they want to sell.

In order to shape the core competitiveness of the company, it is not heartache to watch the money being earned by others.

In the process of innovation and development, enterprises must know to abandon.

In addition, Wang Zhuo also stressed that the clothing industry driven by innovation to develop, enterprises also need to improve operational efficiency and learn from fast fashion enterprises.

And use Internet thinking to provide consumers with products and services that exceed their expectations.