GAP Group Will Focus On Electric Business In The Future.

The impact of the clothing industry has become more and more obvious. According to the latest news from the US media, GAP's new CEO Art Peck recently said it was looking for a new way to reset the brand target.

This involves Peck's 3 sales, upgrading the company's electricity supplier, mobile terminal and full channel retail capabilities.

This may mean closing the store.

Peck pointed out in the article that the 3680 global shops of Gap will inevitably "shrink" in size and quantity.

"He plans to use mobile terminals as a central point of consumer interaction, but it is not yet clear what to do."

Danielle Sacks wrote.

In addition, reduce Gap's product design to

The cycle is equally important, and this is also the key to competition with other fast fashion products.

The current cycle is 10 months, three times that of Zara and H&M.

Peck hopes that the future will be reduced to about 30 weeks.

He is still trying some new ideas, such as updating the sample room, mobile phone registration mode, electronic wall display mode, clothing RFID identification technology, and possibly setting up Gap vending machine.

Indications are that

The former creative director, Rebekka Bay, was not involved in Gap's pformation. Her role disappeared in January.

It seems that Peck is not too cold about Bay's minimalism and the conventional aesthetic.

Gap recently released its sales performance in February, with total revenue falling 1% to $918 million, while sales in the same store decreased by 4% from a year earlier, lower than analysts had expected to increase sales by 1.4%.

Gap is once popular in the world.

In 1969, when it was founded in San Francisco, there were only a handful of employees.

Now it has five brands (Gap, Banana Republic, Old Navy, Piperlime, Athleta) and many chain stores, and it entered China in October 2010.

According to the statistics of RET, China commercial real estate research center, GAP has 97 in the three quarter of last year, and 10 new ones in the fourth quarter.

UNIQLO opened 32 new businesses in the fourth quarter of last year, 22 new H&M, and 14 new MUJI products.

Compared with ZARA and H&M, the fast fashion brand is the same type, and GAP enters the Chinese market late.

In the view of analysts, the localization of GAP is not thorough enough in terms of price, clothing design and edition.

Murphy, chairman and chief executive officer of the 52 year old company who has worked for 7 years, has resigned and appointed him to work alongside him for 8 years. Art Peck, Minister of development, innovation and digital department, is the company's next chairman and chief executive officer.

Art Peck, who comes from the digital department, now seems more interested in the electricity supplier. Making the closing of the physical store is also reasonable.

At present, the trend of global fashion brands, including luxury brands, will become more and more obvious, including Chanel for the first time.