New Wisdom In Cross Boundary Marketing: Thinking And Mixing
Crossover Marketing
From EMKT.com.cn is no longer a new name. As early as a few years ago, the word "cross boundary" was widely spread by the media.
People in the industry have different opinions on cross boundary marketing, which are different in understanding and understanding.
Some experts expressed optimism, some experts questioned.
Each pronouncing his voice, expressing his own opinion, presents a hundred schools of thought contending.
In fact, the cross boundary has its specific significance and commercial value in the period of rapid social development. Regardless of success or failure, its ultimate goal is to develop and progress. This also marks a progress in social marketing.
Thinking determines behavior motivation.
Our Chinese nation has a long history and profound culture, and its splendid culture over five thousand years has played an important and unshakable position in the history of world development.
Chinese ancient sages have left us a lot of valuable spiritual wealth. The book of changes, the most respected by the Chinese people, is the source of Chinese culture, the head of all classics, the mother of all schools, and the best universal value and ecological culture of all mankind.
Leibniz, a German scientist, invented the binary system after studying the book of changes, which was brought by the missionary Bai Jin, and then came to the present computer software.
From this, we can see that from the book of changes by the ancients, the book of changes covers many fields such as numerology, geomancy, medicine, science and so on.
In fact, from the book of changes, we have drawn a lot of nutrition to give us countless ways to deal with problems. The most valuable thing is that this great wisdom can fly into the sky.
For example, Lao Tzu says in the Tao Te Ching that life is one, life is two, two is born three, and everything is three things.
The classic tells us a truth that everything in the world is working all the time, and is constantly changing.
As long as we follow this basic natural law, we will have two or two lives in three and three lives.
This kind of thinking is "pboundary thinking". Having the ability to think this way will affect our motivation to do things.
Cross border wisdom comes from life.
The wind and horse are different from each other.
Even if a horse or a cow is chasing and running, it will run faster and farther than the ancient wild horse.
To see this paragraph, there is always a specific curing mode in our traditional sense, which has been around us.
It's like that when we go to university to choose majors, we are good at science, but we are majored in liberal arts.
It seems that there is no relationship between half a penny and money. As for a certain thing, it is still not enough.
A glass of water looks clear and pparent. How can you tell if this cup of water is sweet or salty?
So the inherent thing is terrible, and what is solidified will turn sour.
We all know the allusion of "boiled frog in warm water". He told us that in a comfortable environment, people are easily confused by the surrounding environment and eventually lead to depression, indulgence and degeneration.
Because this process is changing bit by bit, it makes people complete the whole pformation in the difficulty of perceiving, but it is too late to wake up.
On the contrary, if we suddenly throw people from "heaven" to "hell", we will make a quick choice because of the great drop and the strong reaction.
The wisdom of cross boundary comes from the accumulation and summing up of life. When we go to school, we solve mathematical problems, from addition and subtraction to multiplication and division. There are several ways to solve a problem. What we do is how to combine them.
Transboundary is actually playing games. You can do whatever you want without violating the rules.
The golden key to mix and match to open crossover
Mashup
Wind is the most common form of personal appearance, especially among urban women.
Women's natural beauty, from everyday life to everyday life, reflects women's pursuit of beauty and creativity.
A beautiful dress with an elegant collar, instantly make the beautiful woman more beautiful and charming.
Mashup is everywhere, and pboundary is everywhere.
For example, cosmetics, various kinds of brands are numerous.
From whitening, moisturizing and wrinkling, from high-grade to ordinary.
The use of cosmetics is mostly for external use, for example, if a caring businessman develops a combination of health care products and cosmetics for external use, try to see if there is more impact.
Another example is: a magazine is a professional journal of food ingredients industry, the distribution channel is free.
According to the survey, there are over 150 thousand volumes per issue, which is an amazing number of data in any industry.
There are 150 thousand professional readers in 15, though they all work in the food field, but their commercial value is extraordinary.
You are a garment maker and a food ingredient journal is not here, but if you change your mind, it will be different.
No matter you are engaged in any industry, there is no small business in food and clothing.
You are?
clothing
Enterprises can consider publishing your advertisement in this professional journal, and do not think it is not targeted. This is a combination of Mashup and cross-border.
Just like the health products exhibition is a company that does health care products. You are a company that makes packaging printing. It also appears at the scene. Is it easy to remember your brand?
People and this situation, and the fierce competition of this competition, have led to differentiation and innovation and pluralism.
Future
business model
No template, marketing is an elegant art, art comes from life and higher than life, only continuous changes will create the works that are in line with the times.
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