Three Essential Techniques For Decorating Leisure Clothing Shop

When decorating the leisure clothing store, the clothing store owner can be very flexible and free in the design of the storefront, so that it can complement each other's clothing characteristics. The atmosphere in the shop must be relaxed and casual, and the merchandise should be watched and taken easily.

　　 Couture The decoration is not just a simple shop decoration, it needs to consider a lot of factors. In the aspect of image design of casual wear shop, it is not necessary to move the previous set of standards. Instead, it is necessary to investigate the shops themselves and the surrounding situation, to see the direction of the passenger flow, the situation of sunshine, obstacles, the color and style of the surrounding shops, and then design according to these specific elements according to the standards.

Casual wear shops are very particular about lighting effects. Shops generally need two types of lamps: warm lamps and spotlights. The light from the warm lamp is warm and warm, which does not change the color of the clothes, and is suitable for lighting the clothes. The refraction of the spotlight is dazzling and beautiful, which can make the shop hall bright and bright, but it will cause the color deviation of the clothing, so it is not suitable for the clothes fitting or the fitting mirror.

Because casual wear styles are varied and color changeable. If it is a single color. clothing Store layout is as simple and refreshing as possible. Color can be dominated by neutral hue and complementary to other colors. If the clothing color is diverse, in the decoration color can use contrasts, the contrast is intense. colour It can also be decorated with simple colors.

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Let customers feel unforgettable, pleasant and comfortable when buying products and enjoying services. Never make the value of products and services lower than the expectations of customers, so there should be no false and exaggerated promises. Once exposing the meaning of being cheated and becoming angry, the heart will no longer love your brand.

The idea and strategy of ensuring that every customer is treated is not complicated, but it is very simple to implement it fully. This requires excellent corporate culture building and staff training, making this concept the value that all employees admire and translate into positive action.

Because the vast majority of domestic brands still do not know about consumers, let alone consumers' "intimate sister". So, big boss and marketing director, please leave your five star office, go to the market frontline and retail terminal, keep close contact with your customers, so that you can understand their inner world and potential demand deeply, understand the purchasing psychology of all living beings, and provide first-hand, vivid and informative improvement for products and services.

In addition to the continuous creation of opportunities for insiders to get the perceptual knowledge of consumers, it is also necessary to use standardized surveys, such as household surveys and continuous follow-up surveys. Through analysis, not only can we know the satisfaction index, but also we can understand the contribution rate of various factors to satisfaction through statistical factor analysis, such as the contribution rate and weight of the after-sales service to enhance the satisfaction degree of consumers to the brand, so as to clarify the reasons for high loyalty or the short board with low loyalty and the focus of work to enhance loyalty.

The content of an effective satisfaction survey should include all details that affect the satisfaction in a very detailed way.

The more unique and differentiated added value, the higher the transfer cost of consumers, such as the negative air purification function developed by Haier air conditioner than competitors. All the spices are extracted from Haagen Dazs ice cream from the plants; the mountain snow and mountain rain in the hinterland of the Alps have formed the unique Evian mineral water after 15 years of natural filtration and glacial sand mineralization; the cherry blossom "no dismantle and wash" hood started to implement the permanent free oil delivery network service in 1986, sending the oil network to the home every year to ensure that consumers enjoy the "free wash and wash" of the relaxed. There are so many successful cases in retailing. Can one or two of them be used for reference?

There are also strategies to increase differentiated value-added and transfer costs.

1, the value of super value: such as DELL limited time sale of discount models; if you buy one, it is also a commitment to wholesale prices;

2, the brand's unique culture, spiritual value and symbolic significance: if the sacrifice represents the "great wisdom hero", Hansheng nine square means "open-minded sharing, persistent success", and VOLVO represents the "intellectual elite who does not contain".

3, customer bonus award scheme and customer club: customer integration bonus scheme and customer club are the best means to cultivate loyalty and stabilize customer groups and create transfer costs. If airline tickets are implemented by major airlines, China Mobile has implemented the plan of telephone fee accumulation. At the same time, the global VIP club will be held to offer preferential Golf activities to members, and provide honorable services such as VIP VIP lounge and green channel for mobile business at airports.