Marni Begins To Expand Menswear Business And Expand Asia Market

Conservative Marni also has new moves to start expanding men's clothing business.

Originally we designed

The purpose is to make a supplement to women's clothing, not an independent project.

Gianni Castiglioni told reporters, "but surprisingly, men's sales are very good, so we think it is ready to meet the market and competition."

Marni is considered to be

The conservative family, low style, the standard family business - mother Consuelo as creative director, Dad Gianni as CEO, daughter Carolina is responsible for online business, son Giovanni is a discount shop, their men's wear line has been in the T stage for the first time since 13 years ago, even now it says "it's time to expand men's clothing business."

"Originally we designed men's clothing for the purpose.

Making a supplement is not an independent project. "

Gianni Castiglioni told reporters, "but surprisingly, men's sales are very good, so we think it is ready to meet the market and competition."

Gianni refers to the "good" is that in 2014, sales growth in each quarter is more than 50%, the annual sales accounted for 8% of the total brand, that is, 173 million yuan.

In January this year, Florence Pitti Uomo International Men's wear show, Marni creative director Consuelo arrived as a guest guest.

She was wearing a brown sweater and covered.

The children's wide legged trousers, with two horse tails, smiling and shy, are just like the brand's consistent low key.

The new autumn winter menswear is still used.

Classic splicing, fur and mashup elements are somewhat different from previous Gypsy styles.

"I'm not just doing one season of clothing. I'm thinking about the long-term design."

Consuelo says.

People in the fashion industry still highly appreciate it: they become strong, hierarchical and complete.

Although most people do not understand these strange words, Marni has always been excellent in elegance and comfort.

At present, there are only two Marni men's wear shops in Japan, four in Japan and only one in South Korea.

The Marni plan will expand in the future in China, Japan, Korea and the United States, and will launch a store for men and women in Milan and San Francisco during the year.

However, even if it is to expand the brand, designer Consuelo also said he did not want to expand his design team.