Danish Shoe Maker ECCO Made Its Mark In 2014

　　 Denmark ECCO shoes made a new profit in 2014, before tax. profit Up to 1 billion 300 million Danish kronor, an increase of 6.6% over 2013. Steen Borgholm, the company's chief financial officer, told the media: " Russia The situation with Ukraine has been plagued by companies and partners, and the development of the company has been hindered for a while. But fortunately, we quickly took measures to invest more in other markets and minimize losses. "

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In March 22nd, in the Hou Jia Zhen atrei marten Industry Co., Ltd., workers are working on mink coats. Reporters visited to understand that once the "soft gold" special fur animal mink breeding market has been in the doldrums for three years, in order to survive in the desperate situation, some farmers have mink themselves processed into mink coat, and embarked on a farming, processing and marketing mode of industrial development. The industrialization of special culture in Wendeng has further accelerated.

"Last year, during the busy season of marten processing, Russia and local orders have taken a lot. Local orders are hundreds of workers every month. Workers are working overtime every day. This winter's marten processing business is a real fire." On that day, Wang Huili, general manager of Hou Jia Zhen's mink Industry Co., Ltd., said happily.

Hou Jia Zhen Huan mink Industry Co., Ltd. has more than 1000 marten species, and the price is bad. At the same time, Wang Huili set up the atlas hair garment factory, and realized the industrial chain of feed production, mink breeding and fur sales. The mink coat, which has always been known as a luxury, is priced at about 5000 yuan to 14 thousand yuan per mink coat because of its relatively low purchase price. With the continuous improvement of the living standard of the citizens, the purchasing power has also increased, and many local citizens have to customize it. At present, the mink coat made by the processing workshop has reached more than 6000 orders a year. Besides local citizens, their products are exported to Russia and other countries.

Since the homemade mink coat is very popular, the world's mink industry Limited has set up a mink coat retail store in Russia. The next step will also be to create its own clothing brand, and set up counters in big cities such as Beijing to increase the risk resistance capability of mink breeding, and make the mink industry bigger and stronger.

It is understood that at present, in Wendeng, like Wang Huili, there are already 6 enterprises that have successfully formed a complete industrial chain of mink industry. According to the market demand, they pay more attention to the introduction of fine varieties of fine beech mink, steel blue mink, Maher, and other species such as red mink, White Mink and Pearl mink, so as to further enhance the development space of mink industry in Wendeng, and lead mink farmers to take a firm footing in the turbulent market.