Travel Management: Sharing, Internet Thinking In This Closed Loop

In the Internet era, the last step is the "sharing" in the completion phase of the purchase. The latest hotel reviews show that more than 50% of the data come from the travelling population.

During the business trip, it has a lot of fragmentation time, and has a lot of experience. But who does it share? How to share?

Where is it? It's worth thinking about.

During the 03 years of SARS, the author

On the flight, she met a beautiful female stewardess. When she returned to the company, she tried to contact the stewardess. Finally, she made a reply by leaving a message at the forum of Shenzhen Airlines website.

This is almost impossible before the Internet, and now the Internet and mobile Internet are no longer the same as 03 years ago. During the travel process, there are also multiple needs for comments, sharing and social interaction. We often see comments on tourism, comments on hotels, but many reviews do not relate to travel management. Travel management does not reflect value in reviews and sharing. Many users' content is wasted on the media. If part of the information is sent to the travel management company, on the one hand, the content of the broadcast can be formed, and on the other hand, the possibility of value-added services can be added.

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Travel management is definitely not the end of enterprise customer management. It is just a key to open up business customers. There will be more value-added products and value-added services, and even cross-border products and services. This will be a subversion to the whole industry and a booster for introducing the bad tourism management into the sunrise industry. The Internet has constructed an ecological circle, which can be partly managed by outsourcing, partly managed, and even shared among different industries. The imagination space in this area is limitless, but the premise is that channel is king, no matter what kind of thinking, how to occupy the channel of enterprise customers and how to win the trust of customers is the premise of all.

We should not only think about the generation of our sons and grandchildren, but also think about what else we can do today so that we can live and live in order to be worthy of this era.

The innovation and introduction of new products and services should refer to the related sales of traditional industries. For example, if you go to a convenience store, you can buy a bottle of water, but you can hardly go to the convenience store to buy a gold bar. But if the water in this shop is ten times more expensive than Evian, and it will provide for your family for a long time, it is entirely possible for you to buy something valuable like gold bars.

So occupy the channel, reflect the value, the relationship, and insist on doing it, sometimes greatness is "boil" out.

I always believe that the past will never disappear, but only in another form.

In the Internet era, channels will also change one form, that is, "data".

As a breakthrough point, travel management has a part of data. If we can further excavate these data through marketing work, and finally connect the data to islands, that is the data "aircraft carrier". This kind of big data is not an opportunity for the layout but a cross boundary value-added opportunity. Maybe one day, the profit margins of business travel products are lower or even free, but the more attractive services are on the rise.