Luxury Price Cut: Repositioning China'S Market

According to a media report,

The price of the three handbags in China has been cut by 20%. Many media reports reported that "robbing a famous brand like a special egg".

According to statistics, in the global luxury market in 2014, China's luxury goods consumption rose by 9% to 380 billion yuan.

Huge market and huge consumption make many brands relocate the Chinese market.

Chanel China's price cut cited panic buying trend

Last night, Chanel sent an official price adjustment to China's voice, which showed: "Chanel decided to coordinate the price gap in different markets in the world since April 8, 2015. The first adjustment is the classic (11.12 and 2.55) and Boy CHANEL handbag series."

Is the price adjustment commodity adequate in mainland China? The reporter called Chanel customer service center.

"We did price adjustment in the first two days, and Boy CHANEL didn't have any time.

Medium Boy CHANEL rhombohedral black has no skin except lacquer. The calf skin is not black in diamond grain, medium Boy CHANEL has light color, such as yellow, pink and beige.

We can see the whole country.

Classic money is still available now. You have to come as soon as possible. "

According to a US media report, the price of 11.12 handbags in the mainland of China dropped from 38 thousand and 200 yuan to 30 thousand yuan. Compared with the European price increase, the price difference narrowed from 14 thousand and 700 yuan to 1800 yuan. The price of Le Boy handbags in mainland China was reduced from 32 thousand and 700 yuan to 26 thousand yuan, and the difference between the two places narrowed to 1400 yuan.

In the first floor of the Shanghai golden center, there was a long queue of Chanel stores.

This has been going on for several days since the brand announced its price cut in the mainland.

According to the statistics of the reporters on the scene for an hour, the number of queuing people has remained above thirty.

In fact, after a few days of snapping up, the stock prices in the store are almost sold out.

"There's no stock left. There's a big 2.55, and nothing else," the salesperson of the store introduced to the customer.

During the conversation, the last 2.55 large bags were also bought. In the face of the enthusiastic queues, the salesmen were somewhat helpless. They even had to persuade consumers to give up the queue. They said that the price reduction was not a temporary activity, and it was the same when the goods arrived.

The price adjustment, Chanel's exclusive written reply to China's claim that "the recent depreciation of the euro has widened the original price gap among countries.

The price of all imported goods depends on the floating rate and pricing factors, including taxes, import costs, pportation costs, and different market economy environment. "

In an interview with us, Cai Zixuan, a marketing analyst, also expressed his views on the so-called "global parity".

In his view, this is a measure taken by the brand to establish a good image. "Foreign brands are unified selling price and suggested retail price.

So the price will be different at home and abroad.

European currencies are depreciating, and when the gap is bigger and bigger, the brand image will be greatly affected. Therefore, measures should be taken to reduce the difference in price so as to make the brand image globally unified and establish a good image for the long-term development of the brand. "

Do you like to see its success or business?

Big head Lin has graduated from Australia for 6 years. In recent years, with the increase of her friends, she has started her overseas purchasing process.

For the "global different prices", big head Lin has his own view, "mainly because you say tariff, there must be some reason."

But the price is mainly based on these luxury brands.

Maybe they all have some considerations. I think the most important thing is that the purchasing power of our people is too strong.

She said that although the domestic price of luxury goods would have an impact on their purchasing business, she still preferred more luxury goods in China to reduce prices.

"Now I think it is not very standard for purchasing the industry.

Chanel has cut prices in China, and Europe has risen by 20%.

For China's consumption, it must be better.

No longer need to go abroad to buy or buy for generations.

I think there will be more luxury brands in the future, which will reduce prices in China.

This will also curb this purchase or regulate the purchasing market.

So what are the changes in the price of Chanel three handbags in China and in Europe? What are the changes in the price of products in the purchasing market?

Chanel, Dior, Hermes and so on are buying. The reporter asked whether there was any change in price on the basis of purchasing a Chanel bag. The salesperson said that the specific number of goods needed to purchase the goods could be inquired, and the price would depend on the price of Europe. "What products do you want to buy?"

The one we want to discuss with you and go to Europe will surely increase.

There is no way. We can't make a loss at all. Accordingly, how much more we must go up there.