Hidden Rules Behind Armani'S Quagmire Quality Gate

Unqualified clothing such as pH value and color fastness of clothing directly exposed to skin may cause allergic reactions and inflammatory reactions in sensitive skin.

After the failure of the Shanghai inspection and Quarantine Bureau to dispose of the black list of imported clothing,

Yesterday, CCTV's "3. 15" evening party was exposed to quality problems.

As an international first-line clothing brand, Armani in China is difficult to get out of the quagmire of quality.

The blacklist was destroyed.

The Shanghai inspection and Quarantine Bureau recently announced that in the 3 months' special action for the import and export of consumer goods, a total of over 6.9 pieces of imported garments with a total value of 550 thousand US dollars were destroyed, and the luxury brand EMPORIO ARMANI (Emprio Armani) was on the list.

Unqualified clothing also includes H&M, ESPRIT, AMERICAN EAGLE and EMPORIO ARMANI.

It is reported that these imported garments involve "serious" safety risks such as color fastness, pH value and so on.

Skin direct clothing can cause itching, allergy, dermatitis and other reactions. Children whose immune system is not yet well developed is more dangerous.

However, as of press release, the reporter still did not get the reply from EMPORIO ARMANI about the matter.

EMPORIO ARMANI is a member of Italy's famous luxury Armani brand kingdom.

Although the brand is dominated by leisure and young consumers, it is also expensive, ranging from 1000-1 yuan, including high-grade suits and tens of thousands of short sleeved T-shirts.

Confusion of agency qualifications

The reporter called on a number of Armani stores in Beijing. Among them, Giorgio Armani, a salesperson at Shuang an mall, said that the store was Armani's high-end mainline brand, but the whole EMPORIO ARMANI of Beijing is agents doing it, and Giorgio Armani with high-end lines is not a system in production and sales.

But Sanlitun EMPORIO ARMANI shop assistant said that the sub card is the same as the high-end line of Giorgio Armani's production system, but Armani Collezioni and other sub cards are agents doing.

The EMPORIO ARMANI clerk of the Huamao Center said that only Beijing Sanlitun Taigu and Huamao Center store were the direct outlets of the brand. The rest of the stores were opened by agents, and the "regular" shops authorized by the brand in China now include only three places: Beijing, shanghaighai and Shenyang.

"The source of the agent should also be from the wholesale products of Armani. It is said that there will be no quality problems, but it is recommended to buy them in regular stores."

The clerk said.

For the difference in the supply of goods known by store employees, China

Management expert, Yang Dayun, President of UTA excellent international fashion management group, believes that this is an excuse, which is not convincing enough, because even the source of agents is unified wholesale purchase through Brand Company.

Private subsidy rules

"Armani clothing problem is not an accident", Yang Dayun told reporters that Armani in addition to the main brand Giorgio Armani mainly in Italy's own production, its subordinate line brand in China, Southeast Asia and the three world countries, production level is far different than the first line of brand.

"But it can not be entirely attributed to the processing land and factories. Some brands even though they are processed in Asian factories, there are no similar problems in the system improvement. Therefore, Armani brand is not well managed in terms of strict quality control."

Indeed, the quality problem of Armani, the world's top brand, is not the first time.

Last year, Armani had been exposed several times to be unqualified, such as excellent fastness, ingredient identification and so on. In 2013, it was also traced to rabbit skin leather to mark sheepskin.

An insider who asked not to be named revealed that there was a problem of private ordering in luxury goods agents.

That is, some agents from the wholesale brand of insufficient supply, will secretly find manufacturers to order a batch of goods to make up.

"It may be hard for me to take evidence to prove it, but the industry understands that there is absolutely such a thing," the insider said.

Another luxury research expert, who does not want to be named, told reporters that the luxury industry has a hidden rule. The agent will carry out additional 1:1 distribution according to the quantity of orders ordered by the brand, and that is, the production of 500 brands, but the agency will produce 1000 pieces to earn more profits.

"Some

Excessive distribution is the behavior of brand executives.

According to the industry, textile processing circles are very small, and factories and raw materials suppliers are familiar with each other. Private distribution is very easy, but the extra distribution of clothing is not formally encoded, which is also the reason why some regular stores also expose fake products.

No identification, no return

The qualification is chaotic, and the quality of after-sale service is also difficult to improve.

In the Beijing Commercial Daily reporter's investigation, including Beijing Taigu, Shuang an emporium and Huamao Center store, many Armani main and vice brand stores in Beijing indicated that they could not return products if they could not provide identification results to prove that the clothes purchased were of quality problems.

However, according to the industry, in many manufacturing industries, there is a recall mechanism for the same batch of substandard products.

Zhou Ting, President of the luxury goods field and President of the Institute of wealth quality, said that luxury brands in Hongkong, China, also support unconditional return. In European and American stores, they are easy to exchange, and sometimes do not even need to show the store's shopping vouchers.

"At present, many luxury brands' after-sales service in China does not meet the corresponding standards of the state's protection of consumers' rights and interests."

She also said that luxury goods also believe that the Chinese people do not understand the international luxury service market if the information is closed.