Retailers Want To Make A Comeback By "Internet +".

Insiders believe that, in the long run, the existence of a physical store is necessary, and its potential consumption power will be stimulated under the "Internet +" layout of retail enterprises. When Premier Li Keqiang answered reporters' questions at the two sessions, he said that the entity store is not in conflict with the online store, and the entity store will not be affected by the impact, but will also rely on " Internet plus And thus reborn.

In the new development, the retail giants began to launch the "Internet +" plan, some willing to do the "pig" on the draught, and others to do the "blow". Recently, Retail enterprises Suning announced that it would open the "100 billion plan" of Suning Internet, while another retail giant, Gome, also put forward the theory of "reverse fitting room" to fight against the pure electricity supplier and return to the essence of retailing industry. In the "black Friday" Shopping Festival recently launched by Gome, sales increased by 204.65% on the three day.

According to the insiders, although the channel of e-commerce will squeeze the profits of physical stores to a certain extent, retailers will play a synergistic effect through the sharing of resources under the online and offline resources. In the long run, the existence of physical stores is necessary, and its potential consumption power will be stimulated under the "Internet +" layout of retail enterprises.

After the idea of "Internet +" has been put forward, the retail giants with both online and offline resources are trying to use the power of the Internet.

It is understood that during the "3 / 15" period, Gome launched a "black Friday" Shopping Festival in many stores across the country, and finally broke the record of home appliance retail industry with an increase of 204.65% sales.

Not only in one, Second-tier cities Gome's sales in other regions are all high. During the activities of consumers drying out from all over the country, GOME stores photos showed that the scene was crowded and crowded.

According to the insiders, "at present, the market capacity of physical stores under the appliance retail line has been reduced compared with the same period last year. In this case, the physical stores want to achieve sales growth, we must take measures to stimulate the market. During the "3 / 15" period, sales of traditional household appliances were off season. At this time, Gome launched promotional activities, produced more promotional resources, and became quite competitive in commodity prices, thus becoming an important reason for attracting consumers. As can be seen from this activity, offline stores are still the main sales force, and the consumption power of physical stores still has larger room for growth.

It is noteworthy that the total volume of China US online traffic increased by 2 times on the two day, and the volume of transactions increased by 320% over the same period. The mobile terminal increased by 1103% compared to the same period last year, and the mobile terminal accounted for 40% of the total station.

Liang Zhenpeng, an industrial economic observer, said: "Gome has increased its turnover and Gome has made great contributions online. In the era of Internet + the era of retail, the retail giants are more active in the Internet transformation, while the retailers with online and offline resources have more advantages in the synergy than the simple electricity providers.

At the same time, Suning also announced that it wants to open up the "100 billion plan" of Suning Internet, pointing out that the total number of Suning Internet covering cities will reach 200 in 2015. It will add 3000 new businesses to the more than 1000 stores in Suning, and enter the virtual operators; connect the Suning 100 billion mobile business platform and the two hundred million Suning membership system.

According to the insiders, "unlike the Gome's focus on retailing, Suning business is more widely distributed, involving Internet finance, virtual operators, etc., and intends to transform traditional industries through e-commerce platform and find new business opportunities. Although the electricity supplier channel will squeeze entity store profits to a certain extent, retailers can play a synergy effect through sharing resources on line and offline. In the long run, the existence of physical stores is necessary, and its potential consumption power will be stimulated under the Internet + layout of retail enterprises.