South Korea: Advanced Evolution Of Men's Suits

Male Formal wear In the process of evolution, clothing companies have launched outdoor applications. Clothing fabric And new products of the latest IT technology. These garments are lightweight and flexible, and are waterproof and crease resistant. They even combine advanced IT technology.

　　 Anti wrinkle and waterproof new masculine dress

The first men's clothing brand Rogatis12 under the first wool weaving banner launched a new spring product - "packable suit" that can be folded up to carry on business and does not wrinkle, and "Prova suit" with waterproof life. The packable suit will twist the wool fabric together, increase elasticity and not wrinkle easily. The Prova suit has waterproof and antifouling properties. It can be cleaned with hands when it is stained with rain or sprinkled with drinks. Su Xianxiu, director of Rogatis design, said: "this new product can also maintain the original shape of the trousers line after washing, reducing the inconvenience of ironing pants when traveling. This summer will also introduce a washable dress.

The fabric of outdoor clothing is also used in the field of masculine dress. LF's Darks launched this spring "new water jacket" 100% times of pure cotton fabric for two times to seal up, enhanced the water transfer performance. The new men's coat has waterproof and windproof effects.

Sieg Fahrenheit, the men's wear brand, has recently launched a functional dress called Extreme Suit. It can be used to stretch the fabric in all directions, and it can relieve the fatigue of men in formal dress in the world. The men's clothing brand "GGIO2" chooses Icis fabrics that can block ultraviolet rays and absorb body heat. The formal clothes produced will not be too hot even in summer.

IT technology is also being used in positive design and production. In the men's suit, a NFC device is set up, which is the representative of the "Smart Plus Suit" of Rogatis, which is connected with the smart phone. When you attend the meeting, you can automatically connect your phone by putting your cell phone in your coat.

　　 Lotte Department Store The IT AVALANCHE, a man's coat launched by iRiver, can adjust the switch and temperature of the heating body on the clothes by the remote controller. Li Shanda, executive director of Lotte Department, said: "just one button can raise the temperature inside the garment to 50 degrees in one minute."

Can 20~30 be the winning card?

Clothing enterprises are committed to the development of high-performance men's clothing, in order to open up a new road from the recession of men's clothing market that has lasted for more than 10 years, and survive in the fierce market competition. With the increasing market share of casual men's wear and outdoor men's wear, the size of the market is getting smaller and smaller. According to the Samsung Fashion Research Institute, sales in 2004 accounted for nearly 49.8% of the men's market, which fell to 35.1% in 2014.

The recession has made men more interested in low price clothing. In addition, companies have recently allowed employees to wear casual clothes to work. This is also an important reason for the shrinking of the Korean men's wear market. Clothing companies aim at 20,30 generation male consumers who love sports and IT products to improve their performance. Lee Ji Eun, executive director of LF, said: "the boundaries between today's social work clothes and daily clothing have become increasingly blurred, and enterprises will develop more and more formal clothing that emphasizes comfort and sense of convenience."