Tncdesign Director: Chengdu, Fashion Is Happening.
As a representative city of "new frontline" in recent years, the status of Chengdu in the hearts of the major brands has become more and more obvious with the increasing number of shops. From Chengdu IFS's "reappearance of Guangdong miracle" to VOGUE FNO's first visit to Chengdu this year, and then to the SUNCOO style line of Taigu lane, Chengdu's fashionable atmosphere has never been so intense.
It has begun to become a new choice for the city's fashion designers, and the TNC design, which is the highlight of the 2014 Shanghai fashion week, comes from two young designers in Chengdu.
Reporter: as
Clothing specialty
Why do students choose to create their own brand directly instead of doing some big jobs like most people do?
I think the main reason is the character.
When I was a junior in the United States, I applied for some big companies and got some very good offer. Later, in my last summer vacation in University, I went to the UK to become an exchange student, and my partner talked about making my own brand.
Reporter: TNCdesign.
style
What is it like?
The reason why we call it The New Classic is to interpret some classic fashions in fashion and create new fashions of fashion.
Reporter: what do you think of the problem that domestic designers are often questioned about "unable to balance the sense of design and practicality"?
I think this is still the designer's position and style. Consumers will not doubt that the design of Avant-Garde designer is not practical enough, but as a garment designer, I still attach great importance to practicality.
Reporter: Shanghai fashion week 2014
TNC
The 2015SS series released by design is very impressive with the dazzling display form. Why do we choose this form to display?
We are now working with Critical Mass Studio in the UK to prepare for long-term cooperation. They are a new technology company. My partners and I think that combining some high-tech elements with fashion is very eye catching. It is also connected with modern technology. It can reflect the concept. of new in The new classic.
Reporter: what do you think are your strengths and weaknesses as a designer who does not avoid being tagged?
The advantage is that maybe we will have some new POV, which can bring some fresh things.
At the same time, there will be many shortcomings, because my partner and I have been studying abroad for a long time and do not know enough about the domestic market, so the design experience for the domestic market will also be insufficient.
Reporter: we know that the two leaders are Chengdu people. For this reason, why did TNCdesign choose Chengdu?
For us, Chengdu is a more suitable place. Apart from home, the development of Chengdu's fashion industry is obvious to all. First of all, the top shopping centers have sprung up, and Chengdu people love fashion. All these are the reasons why we want to start from Chengdu.
Reporter: what is the development of TNCdesign in Chengdu? What are the characteristics compared with Shanghai stores?
We have the largest number of buyer shops in Chengdu. We also hope to grasp the market of Chengdu and develop it step by step to the whole country and the whole world.
Reporter: as fashion people in Chengdu, what do you think of the fashion trend in Chengdu?
Chengdu people have very unique aesthetic and fashion views, and fashion development is also very diverse.
I think it is also one of the most international cities besides Beijing and Shanghai.
Reporter: what kind of development plan does TNCdesign have in the future, can you disclose it?
Apart from joining the Shanghai fashion week, we will also look for more opportunities to participate in the international fashion week. At the same time, we are also increasing communication, cooperation and channels so that more consumers can enjoy and buy our products.
Reporter: recommend a must-have single product in 2015!
Acrylic print handbag, we also added hand polished gilt fringed ornaments on top of it, with a total of four colors, each very special.
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