What Strategies Should Be Chosen For Men's Clothing Store Location?

Men's franchisees will face a lot of thinking, site selection skills are very important, directly affecting the measurement of everything to do, men's clothing shop is no exception. So what are the strategies for choosing men's clothing stores?

1. Take a ride. strategy In principle, the store should not be too close to the size of its own clothing store. However, if the clothing store is only large, but the service level is not high and the product is too cheap, it shows that the competitors are not competitive in the market, so the store site can be close enough to win the competitors' resources effectively.

2, stand out in a crowd: when your store is in a smaller store than itself, it will get good results. The use of this strategy is appropriate, if the others are around. shop Both too small and too low, it is possible to lower the image of our shop.

3, shoulder to shoulder coexistence strategy: put their own shops in the high-end shops, and coexist with the top grade businesses. Pay attention to the scale, decoration and use of this strategy. Service level And so on, must not be lower than the industry, preferably slightly higher than peers, otherwise it will always be in a competitive passive position.

4, the advantages of exclusive strategy: if the survey found that there is a target consumer group concentrated areas, but there is no similar shops nearby, at this time, they should do that "first crab eating people" will be exclusive to enjoy the benefits.

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First, choose locations according to the planning content. Different types of goods sold in stores have different requirements for store locations. Some shops require large shops, such as grooming stores and small supermarkets, but some shops are suitable for open and quiet places, such as health care stores and elderly service centers.

Two, we should select lots of spontaneous market segments. In constant planning, a street will spontaneously become a "Rendezvous market" for the sale of certain commodities. People will naturally think of this street at the thought of purchasing a commodity.

Three, we should choose a storefront with advertising space. Some stores have no independent facade, and they naturally lose their independent confession space before the shops. They also make you lose the space to play a clever marketing role in front of the store.

Four, we must have a sense of borrowing. That is to say, shop around a famous chain store or a strong brand store, or even next to it. For example, if you want to plan to eat, you shop around the "McDonald's" and "KFC". Because these famous foreign fast food restaurants have done a lot of careful market observation before choosing the store. They can not only check the time and spirit of the garden, but also use their brand effect to pick up some customers.