Five Major Business Skills Of Clothing Franchisees

Before opening a brand clothing store, the entrepreneur will make a plan for the store and try to present the most attractive feature.

After opening a clothing store, you can't take this lightly. You need to always ensure that the clothing store is innovative and special, so that your brand store will always catch the customers' attention.

The relevant people believe that nowadays consumers like "vulgar, big, satisfied" products. The same commodity has much more function and better effect than price and nature.

The charm of stores and products has been improved.

The charm is that employees want to make guests feel that everyone in the shop is friendly, so it's a pleasure to visit them.

Promotion is often the most direct and effective way to improve performance, especially when it seems to be booming and consumption is declining.

According to the suggestion, it is best to decide on the performance of the store.

Only in this way can the utility be achieved.

For example, there are different ways of promoting sales in the form of planned purchase and impulse buying.

The good and bad stability of employees has a great impact on a shop, especially in the

In the early stage, employees may be dug up in the middle and later stages of their business. Therefore, how to seize the hearts of employees is a compulsory course for small bosses.

Some employees don't care much about how much money they get, but whether they grow up. If the boss is busy making money and neglecting the employees, the employee's strength will be reduced.

If you want to retain the staff's heart, of course, you have to motivate the staff. If the boss speaks in a word, "today's hard work, you should take good care of your body and don't work too hard", so that your employees can work harder.

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Good location is occupied by others, how to find and find the right place, plus the limited funds, so it looks for some remote places, or sees where the popularity is strong, not selling children's clothing, and thinks that there is a lot of potential to open shop there; or seeing that there are many people in the community, the rent is not expensive, there will be many children needing children's clothing, and then the shops will be opened in the community.

Regret is not known until business has been opened, but the loss has already occurred and the tuition fee has been paid.

Clothing is a highly selective commodity, and consumers prefer to buy it, usually to the market where children's clothing stores are concentrated.

You can choose the location in the same concentration market, and choose a good old shop nearby. You can also get the popularity of those old stores.

Location is an element of good or bad business. It is better not to do it in an inappropriate position unless you have a strong supply advantage.

Shop location determines what to sell and what style of decoration to sell.

The brand monopoly category can be directly on the brand container, according to the brand image map decoration, bulk operators need to consider a lot. As the brand awareness of consumers is getting stronger and stronger, children's wear brands will gradually form, and new shops should also consider the long-term.

No one will dispute that the same product can be sold in the brand image shop for a good price.

If we are not a franchise store, we should also consider borrowing the brand to enhance our image, and we can take out the exclusive brand of the main product to make the store image.

When decorating, we should not only consider the grade but also reduce the cost. We should also consider increasing the display area of the wall as much as possible.

Wallpaper is better than latex paint wall, the cost of Engineering wallpaper is not high, about 10 yuan per square meter.

The lighting must be strengthened and the density should be as large as possible. It can be learned from adult clothing stores and shopping malls, and the use of neutral metal halide lamps should be considered as far as possible.

Children's clothing has cartoon, sports, leisure, fashion and so on. What kind of combination should be combined with the preferences of shopkeepers, and things that do not like have no confidence to sell.

There are a lot of products on the market, and the newcomer has no advantage to sell it.

Children's clothing market should be specialized in some shops, and high and low grade can be combined with their own and market conditions. When shops are small, they should specialize in a certain category; shops near kindergartens and primary schools should consider children over 3 years old, and children of medium and large size. Children can not be overloaded. Billy is too large. In communities and remote locations, they should be sold at medium and high grade and low profit, and they also need to operate products in order to attract customers to visit as many as possible.

Decoration and products are your store cards. What kind of products do you sell? What kind of customers do you have? Consumers will leave a positioning impression when they first visit.

According to the demand theory of consumption level, the middle and high grade products can grasp two kinds of people in middle grade and middle grade.

The best time to start business is in the season, and the time of shipment is as early as possible.

If it is opened in the middle and late season, it will be a little bit passive, because children's clothing is usually purchased in the early stage, and children's clothing is wholesale.

There are no old customers in the new store, and the same thing is already at a disadvantage of sale. If the wholesalers in the middle and later stages are not lowered, they will be very bad.

If the latter must be opened, special products should be sold at a special price to attract popularity and consult with wholesalers for cross season conditions.