Questions To Be Asked Before Joining The Clothing Brand

After you decide

The answer to the following questions must be very clear in your mind: do you want to join men's wear, women's wear or children's clothing brand? What's the price range of the local products you can accept? Do you want to join the brand style of casual wear, professional wear or ladies' dress? What preferences do local consumers have in clothing purchase? How much money do you plan to invest?

The popularity of products can be examined in several ways.

First, what is the popularity of the brand in all parts of the country? What is the status of the brand in the consumer's mind? You can get the past sales data directly from the Brand Company, and you can also see from the side that the sales department is aware of its sales situation by the shopping malls and the agents that run the brand.

Secondly, according to the brand positioning and product style, how many people in the area will be interested in buying this product?

Group size is not enough.

Third, it depends on the price of its products.

Is the price competitive? Is the design style consistent with the consumption habits and preferences of local consumers, so as to avoid the possibility of conflict and conflict?

Can the affiliate company give you enough profit margin? It's far from enough to look at the surface discount and exchange rate.

Let's make a rough calculation for you.

You need to invest roughly in:

Shop rentals (which may be paid for three months or even half a year at a time).

Shop decoration costs (one-time input)

Goods funds (such as 45% purchase discount, then the retail value of 100 thousand yuan goods, you need to pay 45 thousand)

Personnel wages

Monthly store daily expenses (utilities, etc.)

Estimated revenue: according to the volume of business in the store and the sales situation of the surrounding brands, we estimate the number of sales per day, and do the best two best plans, so as to get the daily turnover.

We must remember to consider the factors of discount sales. Many times, the goods are not sold according to the retail pricing, there will be many promotions and discounts.

Next, reduce the estimated revenue and investment, and estimate what kind of space your profit margin will be in. What is the maximum profit rate and the minimum? How long will it take to recoup its investment?

If the conditions are limited, we should at least clarify the following basic conditions of the company: how many years have we developed the first franchisee? How many franchised stores are there? How many franchisees are there? How many stores do you plan to expand? How good is the company's credit standing? How many brands does the company have at the same time? Apart from its headquarters, does the company have branches or offices in other parts of the country? Does the company have its own production base? Do you have enough sales professionals?

The last point is also the most important point.

From the store image, display guidance, small goods management and sales promotion, if the company can train you with a whole set of methods, your business will have more than a half guarantee of success, otherwise the future will be slim.

So, before signing up, you have to ask how much training and service support the company can give you.

This is very important.