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    The Two Brands Will Be Dominated By Shopping Malls.

    2015/3/12 17:25:00 32

    Li LangShopping MallBrand Strategy

    The chief executive officer, vice-chairman and executive director Wang Liang Xing, speaking at the annual performance press conference, said that the sales growth of the same store in the first two months of this year was 5% to 6%, which is 4% higher than that of last year. It is expected that there will be an increase of 5% to 8% this year.

    Chairman and executive director Wang Dong Xing added that this year's domestic retail market is still sluggish, but it has reached a low level last year. The inventory has been cleared almost. Therefore, I believe that the garment industry has improved this year. The company will continue to upgrade its quality this year and not expect to raise its price. The gross profit margin is expected to remain stable at about 42.6%.

    He pointed out that two of them were

    brand

    This year, the strategy of opening the shop is different, among which "Li Lang" is expected to be in the same number of stores as the number of stores. It will pfer the street to the mall, open large stores, and merge some low efficiency stores.

    The other brand "L2" increased.

    Branch store

    About 20 to 30, and concentrated in Henan, Shaanxi, Hunan, Hubei and other places.

    He thinks that there are more people in shopping malls, and the rent has also decreased slightly since 2013.

    He also referred to autumn and winter this year.

    Order goods

    With confidence, the last quarter's orders also showed a low double-digit growth.

    He reiterated that the company will only make promotional inventories on the Internet, and the remaining new products will remain the original price.

    Because online sales are mainly discount, profitability is weak, so there has been no great development.

    Related links:

    A 150 yuan Linen Skirt, a 220 yuan Korean overcoat, and the beautiful girls are now on the way to go on the market.

    Yesterday, the Guangzhou Hui Mei Clothing Co., Ltd., which owns the brand of Yin man and Chu language, announced that it had won the 324 million yuan financing of Dongguan's special clothing and announced that it had declared the plan of IPO.

    In addition to Yin man, Korean brands such as clothes houses, rash and silk fabrics are constantly being reported to be listed.

    According to previous reports, at least 10 of the branded merchants born on Tmall platform are preparing for listing.

    Yin man has got the highest amount of financing in the brand of e-commerce, and is likely to become the first enterprise to announce the launch of a specific listing plan in the Amoy brand.

    After rapid development and precipitation in recent years, Tao brand began to move towards the capital market.

    The announcement shows that it has invested 324 million yuan in strategic investment to the Hui Mei Group, and the estimated value of the current round of financing is about 1 billion 300 million yuan.

    After the completion of the equity pfer and capital increase, the company will hold 25% of the registered capital of the Hui Mei Group and become the largest shareholder of the Hui Mei Group.

    The announcement also said that after the current round of financing, it did not affect Fang Jianhua, founder, chairman and general manager of the group, and its management team's leadership over the company's development direction and strategic decision.

    The introduction of search for special investment, Yin man said that it is hoped that the future development of the brand online and offline channels, further enhance the brand development channels and resource integration capabilities and brand clothing market share.

    It is reported that in search of special has the "front line" brand of the next 1800 stores.

    It is reported that after the completion of the paction, Yin man intends to start the application on A shares immediately, and plans to submit the A share listing application to the China Securities Regulatory Commission by December 31, 2015.

    In addition, the announcement also revealed the financial data from 2012 to 2014, of which the net profit of Hui Mei Group was about 39 million yuan in 2014.

    Its sales are among the top three e-commerce platforms such as Tmall, Jingdong and vip.com.

    The top names of the Amoy brands and the capital market are getting closer and closer, which is regarded as a corroboration by the industry.

    Last year, Han Du Yi house became the first investment project launched by Huang Xiaoming, Li Bingbing and Quan Ren, "Star VC". Its founder Zhao Yingguang hopes to develop into 30 sub brands this year and continue to expand the scale.

    Qiao Feng, former president of Tmall, predicted that the electricity supplier would gradually get rid of the image of "grassroots entrepreneurs" two years ago. The future Internet and electricity providers will not rule out the possibility of big enterprises. Tmall will train more business enterprises like Jingdong.

    In the industry, the listing is indeed the result of success. The rapid rise of the e-commerce platform led by Tmall has provided broad space for the Internet brand businesses. With the rapid expansion and clustering of businesses and the increasing volume of assets, the independent listing of free growth has become a predictable future.


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