Internet Access To Card Road

Influenced by the rising operating costs and the large investment in new businesses, the card slave road in 2014 suffered the double negative growth of revenue and net profit for the first time since its listing. The transition period of cunndi road has not yet ended. At the annual general meeting held recently by the company, chairman Lin Yongfei proposed the idea of "cement" to embrace the "mouse" this year, and the company will fully realize the Internet.

At the annual general meeting, Lin Yongfei, chairman of the United States, gave an example of the successful touting of the retail department in the United States, which showed that the company was trying to transform the Internet.

Lin Yongfei said that comparing the simple "mouse" and "cement" to embrace the "mouse" has three strong advantages, these three advantages are strong supply chain, pay attention to experience, and focus on interest and social interaction. The company will take consumer centric experience upgrading and speed up the transformation in 020 aspects. For example, this year, the company will employ overseas professional platform to build a team, and create a team to build 01MEN official website. It is committed to bringing the latest fashion products and consultation to users, allowing offline channels to operate. Online retailers The official website is integrated with each other. At the same time, the company will integrate the resources under the brand line of the Nu Di road brand, activate the original internal VIP members, prepare for the media business (WeChat, micro-blog, micro-blog, official website) business, and carry out differentiated marketing of featured topics.

　　 Lin Yong Fei It shows that in the process of approaching the Internet, the company's future channels Physical store The more you will not open, the more you will create some life experience museums. This year, the company will build the first 01MEN fashion concept hall, located in headquarters building, with an area of about 3000 square meters, including the senior designer fashion area, fashion trend area and cultural exchange area. It is expected to open next year. At the same time, the company will build the first karndo road fashion experience Museum, located in Huadu, Guangzhou, with an area of about 550 square meters, including clothing area, boutique area, cultural salon area, etc., and is expected to open this year.

In order to adapt to the development goal of "international brand operators", the shareholders' meeting passed the motion to change the name to "Limited by Share Ltd".

In order to cooperate with the company's transformation and positioning, card NDI road is now building 01MEN, a high-end boutique buyer shop, and all the foreign famous brands are assembled. At present, the company has opened Guangzhou Swire store, Macao Jinsha City store and Shenyang Zhuo exhibition shop (opened in January this year).

Card Nu Di Lu said that this year, the company will continue to invest in different ways, and acquire more international brand exclusive agents through strategic cooperation such as acquisitions, joint shareholding and agency, so as to integrate and optimize international resources and enhance the purchasing capacity of commodities.

Lin Yongfei also said yesterday: "the company's own brand and the development of the agent brand are equally important. The future development of the company's own brand, nu Di Road, will not be a small brand of the company." The company is developing in the direction of fashion collectivization, and is in line with the development mode of Louis Weedon, Gucci and the three famous brand retailers worldwide.

A private person who arrived yesterday also said that due to the increased costs brought about by the transformation, it is expected that the company's life will remain tough in the next two years, and its performance will still be under pressure.