Brand Men'S Underwear Store How To Choose

　　 Shop rule 1: Men's underwear brand must have a matching shop to do well.

In real life, there are many underwear franchisees who choose their favorite brands through exhibitions, friends and other ways to find shops in the local cities.

1, brand positioning analysis

We must first understand the brand positioning that we want to operate, so that we can choose the right place in the crowded place of target consumers. Three important points should be grasps: Commodity style positioning, price positioning, and retail channel positioning.

For example: the general casual men's underwear is low in price, suitable for transportation hub with large traffic volume or bustling downtown area of metropolis and town. Advanced underwear is suitable for specific shopping areas or streets with specific consumption groups. For example, many international brand stores are located in large shopping malls.

2, similar brand or similar brand location survey

When choosing a location, you should also refer to the distribution of similar brand stores. Consumers prefer goods to three stores. If you choose to open a store near the same brand, the operation of these brand stores is likely to be the operation status of your store.

　　 Shop rule two: what kind of shops do they sell? brand

There are many friends who have good shops but do not know how to find a suitable brand for them.

1. Brand categories close to store management: Men's wear Women's clothing or something else? Clothing and accessories And other commodities;

2, near the store brand merchandise style positioning, price positioning, quality grade; use the surrounding consumption atmosphere to drive consumption;

3. The structure, age, consumption level and consumption tendency of street pedestrian flow.

4. Business performance near shops;

5, the changing trend of the business circle in the coming year.

　　 Shop rule three:

Popularity is wealth.

1, the first choice of three popular, high visibility of the store;

A, three Crossings: prominent location, high visibility, easy to attract customers;

B, corner location: two streets converge on pedestrian flow, and more pedestrians patronize.

C, there are no streets and lanes: this street is in line with Chinese people's shopping habits.

2, traffic is convenient to get new customers.

We must pay special attention to the factors of constant traffic: Single Lane streets, streets that prohibit vehicular traffic, and long distance with pedestrian crosswalk will reduce the volume of traffic to a certain extent. The better the location, the better the business will be, but the risk of investment is also greater.