Anoits: Zero Breakthroughs In Printing And Dyeing Industry

The ubiquitous network and e-commerce almost subverted the traditional sales channels of various industries, and the printing and dyeing industry which was less affected by it could not be avoided.

Yesterday evening, Anor announced that it would invest 21 million to build the first e-commerce company in the printing and dyeing industry.

The announcement shows that the board of directors of the company has invested 21 million yuan in its own capital and set up the "seven colored cloud Agel Ecommerce Ltd in Shanghai" with the Sifang Lun dyeing and finishing Consulting Company Limited, a wholly owned subsidiary invested by the China dyeing and Printing Association. The new company has a registered capital of 30 million yuan. The company has a total of 30 million yuan.

The company will take the lead in introducing e-commerce in this industry to shorten circulation.

To improve the overall operation efficiency of the industry.

The starting stage of the seven color cloud e-commerce project will give full play to the advantageous resources of each shareholder.

The company will rely on a long-term direct sales mode to form a deep cooperative relationship with a large number of printing and dyeing enterprises downstream.

According to the announcement, the operation stage of the project after the launch of the project will be carried out in a variety of ways to promote the e-commerce platform, and promote the development of e-commerce market business, including the following: Industry Exhibition, trade association meeting, industry journal advertising promotion, WeChat micro-blog promotion, visiting customers and so on.

At the same time, based on the deep understanding of the dye industry by the shareholders and the team of seven color clouds, the electronic commerce mode of the seven color cloud will learn from the advanced mode of O2O electricity supplier, and widely use the offline communication, docking and promotion in the promotion of platform and the sales of dyestuff products.

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In Chongqing, Chongqing women's clothing is a typical example of revitalized new urbanization.

More than 500 garment manufacturers in Chongqing's Chaotianmen garment market have been developing together, and the Chaotianmen garment manufacturers association has been established. The "Shang Meng Chongqing Fashion Industrial Park" is built with the help of industrial clusters to develop the whole industry chain, and build a whole industrial chain service base project, and build a new platform for industrial clusters.

Expand overseas market by association and tap domestic demand.

As one of the ten largest wholesale markets in China, the Chaotianmen clothing market in Chongqing has been developing "own brand" since 2000 in the early 90s. The Chaotianmen market has gathered about 500 garment production enterprises. The annual output value of the large scale is about 200 million yuan, and the number of them is tens of millions of small businesses.

But in recent years, Chongqing women's clothing is facing development dilemma.

Tang Juncai, vice president of Chongqing Chaotianmen garment enterprises association, told reporters that in recent years, the situation of garment industry has changed. With the improvement of national consumption level, the pursuit of brand development has become more and more popular.

The garment industry in the eastern coastal area has certain cluster advantages in terms of production mode and upstream and downstream matching.

Chongqing has been fragmented, almost 20 years ago.

Wang Zhigang, deputy general manager of the Shanghai center of the studio of Chongqing, who participated in the project planning, said that the logistics mode and production mode of Chaotianmen clothing enterprises in Chongqing still remain in the original stage. The high cost of pportation procurement and the continuous rising of labor costs make the rapid production response advantage and cost advantage no longer.

In addition, the development concept is extensive, and the lack of brand design talents.

There are industries, no matching, scale, no platform, brand, no brand name, stragglers, and self governance. This is a true portrayal of the status quo of Chongqing women's clothing industry.