Haining Home Textiles: Faster Pace Of Innovation

In order to adapt to the upgrading of industrial clusters, Haining China Textile City has become an important carrier of the combination of production and city.

According to Jiang Zhongmin, chairman of Haining China Textile City, Haining Home Textile City in 2012 invested 600 million yuan to build third phase market, the new market building area of 210 thousand square meters, with five star market standard, made efforts to set up brand new product release, brand exhibition display, brand marketing operation, headquarters business, information release, quality inspection, intellectual property protection, platform construction in Haining international textile center of China International Trade Center service platform, hoping to realize the pformation from market to business service to better promote the innovation and development of Haining textile industry cluster.

China Textile City now speeds up the pformation from business platform to service platform.

according to

Introduction, with the home textile economy entering a new normal, the Haining home textile industry base is also striving to upgrade and perfect. In the meantime, China home textile city formally established a strategic partnership with the "European design center" at the same time as the "Haining Home Textile Research Center" with the "The China Academy of Art".

The two sides intend to launch a series of cooperation in various fields such as design services, brand marketing and so on, which will undoubtedly add more help to the development of Haining's home textile industry.

Besides,

It will introduce advanced production technology, attract domestic and foreign home textile and furniture enterprises to enter, and will build e-commerce service Industrial Park, intelligent logistics technology park and other supporting service platform, so as to optimize the integrated service objective of Haining home textile industry base and lead the development trend of the industry.

Last year, the whole domestic textile market was not very good, and many enterprises appeared weak growth. However, some enterprises in the forefront of innovation showed a good momentum of development.

Lu Jinzhou, chairman of Haining Kimberly Textile Co., Ltd., in an interview with reporters, said that Kimberly's innovation measures saw the effect, and Kimberly still had a good growth in 2014.

At the same time, through

Kimberly is actively upgrading the quality of new products, lowering the cost, so that the quality of the authentic products sold on the market is obviously higher than that of counterfeit goods, and the price is not much more expensive than the counterfeit products, so that the market of the counterfeit products has not survived.

The innovation environment of enterprises has been improved.

According to Lu Jinzhou, the homogeneity of home textile industry is too serious, and counterfeiting is also a lot.

Under such circumstances, Kimberly has abandoned the Jacquard Home textile that is too competitive, opening up a new field of flannelette home textiles, and making the best in this field, so that other enterprises can not replace and surpass, so that enterprises can jump out of the siege of homogenization competition.

Zhejiang Yijia AI household products Co., Ltd. also has the taste of innovation.

Despite the sluggish home textile market last year, the French elegant style and idyllic home textiles developed by Yijia AI showed good market prospects.

Ma Jing, a salesperson of the company, told reporters that French style home textile products have been sought after by many dealers since the 11 moon phase last year, and the market prospect is better.

Because the domestic professional style home textile products are only Yijia love an enterprise, the product differentiation characteristics are strong, and with the increase of domestic European architecture, the home textile market will be more and more optimistic about the most representative French style home textile products in the European style.