Old Buddha's Six Big Minefields

　　 1. Give advice.

"There are not many people in the world that make sense to me." Lord Buddha said. So you'd better not give advice on his premise unless he asks you actively. In particular, the fashion advice put forward by men will make him even more disgusted: "I am not interested in discussing fashion with men. I do not care at all what they think.

　　 Two. Yes. pressure

"For me, it does not exist. This is just a job. People should not think of it so horrible. "

　　 Three. Talk about the past

"Past events are most unbearable. Forget the past. Fashion is always the present and the future. Who cares about the past?

　　 Four. A merit

"In Germany, they held a large exhibition for me, which included me in the exhibition. Fendi Chanel, Lagerfeld, Chlo and other brand design works. But I will not go to that place myself, I do not care about it at all. I didn't collect the habit of designing in the past. But many of my peers have this habit. They look at their works as if they are fascinated by Rembrandt's famous paintings.

　　 Five. Artists

"I am a designer, I will take pictures, write books, and do publishing work, but I will not pretend to label myself" artist ". I hate that. If others call you an artist, it is your honor and your pleasure. But if you call yourself an artist, you'd better save it. "

　 Six. Self photographing

"I am not self timer. Many people like self timer, and they want to take part in it with me. No! No, no! Thank goodness, my assistant S Bastien always blocks the crowd on the streets who want to take my self. He is very rude. I am a good man. "

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Gao Dekang, chairman of the twelve National People's Congress, chairman of the Federation of textile and garment industry of the National Federation of industry and commerce, and chairman of Bosideng group, have a lot of feelings about this: "shifting and adjusting the growth rate of China's garment industry is essentially the transformation and continuation of growth momentum. We need to have a clear and correct understanding of this. In order to return to the original product and service itself, garment enterprises should focus on the main industry and be loyal to quality, and use the global perspective and Internet perspective to adjust the new competitiveness. He said that Chinese clothing only needs to do enough in every detail to truly become strong in the ecological chain of the global garment industry, so as to ensure that the brand is evergreen.

Gao Dekang believes that the competition between enterprises is no longer simply competition in products, services, channels, marketing, but rather competition in information mastery. Who can grasp the psychology of consumers, grasp the trend of market development, and react most quickly, will win the future. Qualified large enterprises should adapt themselves to the diversification and personalization of the market, take the big data analysis to study the change of the consumers' needs, take the product as the center, innovate the brand system construction, innovate the business mode, and create the enterprise and service brand with the full service chain and the whole process service, so as to create new value growth points and enhance the brand value.

Representative Gao Dekang admits that the formation of young people's online shopping lifestyle has the most extensive impact on Chinese clothing. At present, clothing category has become the largest and most active category of e-commerce transactions, which has a huge impact on traditional terminal channels, and has also put forward higher requirements for brand operation of enterprises. "Now everyone says that business is hard to do and not to make money." I think it's not that Chinese clothing is not too much. Instead, it's hard to make good quality products and provide consumers with too many valuable experiences. " He said that China's garment industry needs to improve its operational efficiency and profit from meticulous management, and further research on brand positioning, operation mode, product system, design and development, logistics and warehousing, supply chain management and so on. We should also take a pragmatic and rational look at the changes in the consumer market, focusing on a series of indicators such as single store efficiency, turnover of products, turnover of inventory, sales rate and gross profit rate.

In fact, the development trend of economic globalization provides an appropriate entry point for the repositioning of the international cultural and international status of China's garment industry, and creates conditions for "going out" to participate in international market competition. According to Gao Dekang's representative, Bosideng's international layout will have innovative ideas and measures. Based on the continuous expansion of the British market, the company will participate in the exhibition of Italy Milan World Expo this year to enhance the accommodation of eastern and Western clothing culture concepts, and will cut into the Italy market at the right time and way, so that Chinese clothing brands will get more recognition in the European market. He also optimistic that the domestic market will increase steadily, indicating that the potential of multi domain, multi-level and diversified domestic demand will be further released along with the development of urban and rural economy, which will provide a broader stage for China's clothing industry.

Gao Dekang is confident of the future of the industry. As the saying goes, to make things better, make yourself better. The door of change has always been opened from the inside to the outside, and the real spring comes from our hearts. Over the past 30 years, Chinese clothing people have made brilliant achievements in the world's first production, export and consumption giants after a generation of struggle. The new economic normal is a challenge and an opportunity. As long as we grasp the general trend and focus on the long run, China's own brand will surely create new brilliance. Gao Dekang said.