Exclusive Interview With EIN Women'S Wear Sister Brand PURE TEA TEA Founder Ye Lin

PURE TEA tea, Shenzhen Weiwei dress Limited by Share Ltd's women's clothing brand.

In the name of tea, we should inherit Oriental Art Aesthetics and convey the balanced attitude of life and plain beauty. We should pursue women's inner feelings and advocate moderate quality life.

Products include tea, tea, tea heart three series.

Ye Lin, the founder of China, has created EIN, a Chinese design brand with international aesthetic vision, with concise design and innovative techniques.

Adhering to the simple values of advocating life aesthetics, let Ye Lin rebuild the Orient.

PURE TEA, as a practitioner of creative crossover, is an independent brand that combines plane, device, tea, fragrance, home products, clothing and culture.

Ye Lin: in recent years, China's clothing brands have intensified their efforts to open up the domestic market, actively promote their own brands and famous brand products, and on the other hand, more peer brands have appeared on the international stage to move towards the world.

The founding of the fashion week in Shenzhen is also a convergence of the apparel industry chain, making an important contribution to the prosperity of China's clothing culture, because the beautiful appearance of the fashion is the sediment of culture.

SSPP: many people think that fashion is higher than life. Do you think fashion is closely related to life?

Ye Lin: if I have no attitude towards life, I find it hard to be independent in this industry.

For example, if you dress and dress to modify appearance, but that is not the beauty of all.

You need a simple, persistent and perfect attitude. You should pay attention to dressing, pay attention to words, and even refuse to categorization.

So for people who live well, the sense of fashion arises spontaneously.

SSPP: can you explain the brand idea of your brand?

PURE: TEA tea is a feeling.

Taking tea as an experience of body and mind, we yearn for the body's comfort in clothing.

Water and tea intersect in an appropriate way, just as body and clothing are carried out in a coordinated way, temperament and taste will be presented in a good state.

Following the natural conditions, it will become indispensable to the needs of the soul. The flavor of a cup of boiled water or the simplicity of a bowl of plain tea is integrated with nature, dew and sunlight, soaking out the elegance and simplicity of simplicity and simplicity.

What is the theme of SSPP:2015 autumn and winter? What surprises will there be in the show?

Ye Lin: This 2015 autumn winter theme is "one tea and one water". It is also the first appearance of PURE TEA.

Integrating the true flavor of tea with water and describing the unexpected encounter between man and nature, we express a simple and more natural attitude towards life.

To this end, we will show the audience three series of works, namely the tea series, the tea series and the tea heart series.

In light of the meaning of PURE TEA culture, we set up stage lighting.

Let us feel the breath of the world through the untouchable light.

Fog rises from light and shadow. Just like tea melts in water, we try to use light to shape the volume of fog in space, forming an artistic effect of detachment, concretion, elegance and emptiness, so as to express the strong and soft inner world of women.