O2O This New Model Was Put On The Tongue And Chewed For A Long Time.

Especially in 2014, more experts are talking about O2O, and more people in the industry are also talking about capital with O2O.

In fact, under the great convergence and great development period of the online and offline industry, it is hard for the traditional offline enterprises to try the channel revolution, and the online strong enterprises are also worth investing in the stores and logistics system for the sake of experience or deep level financing. It is also worthwhile for them to carry on the corresponding heavy assets burden. The so-called online and offline interactive sales model brand is just a typical brand of dual channel integration and running together, all of which are only the normal channel construction and expansion of capital, analysis, investment and operation.

In 2014,

The extrusion is becoming increasingly apparent. After the launch of the traditional brand, the power of its eruption has made the Amoy brand look bad. Because of the long supply chain, non standardized details, fast changing fashion and obvious scale effect, the traditional brand business has been outstanding in these aspects.

In the future, the competition of clothing business will be the competition of the whole channel development of the whole line, not the competition among the online brands. The traditional brand clothing company will eventually realize the double track sale under the line and offline, which is bound to become the basic channel of brand marketing.

There is no model, only rational business logic.

There are no outstanding cases, only the right time to do the right thing.

In today's big convergence, the value of future garment enterprises will be integrated online and offline. No brand can survive on a single channel.

It is foreseeable that if there is no simple clothing electricity supplier in the short term, in the long term, the mere listing of e-commerce enterprises will almost become impossible.

Simple electric business enterprises or pure offline enterprises will be very likely to be the double plate of the large palate dishes. The future capital market will only close to the great brands, and will only favor the two-way integration of the entity business and the Internet economy.

O2O will become the mainstream form of the comprehensive fusion of apparel online and offline, become a must, become a rule, become the basic carrier of all kinds of retail innovation mode, and what is happening now is the flood to them.

So we don't want to talk about it.

It is nothing more than a borderless retail plan. It is a borderless retail system with industrial value chain upgrading and retail upgrading.

It will significantly enhance user experience from three aspects: shortening the browsing path, paying more convenient experience, and better interaction with brands.

It will be the terminal of enterprise POS mobile and data analysis system. It will be offline.

Information of the surface.

WiFi has been implanted in the store, and the Internet platform has been opened up, and the marketing tools have been used. This is not a retail core, but a form of retailing. If clothing companies want to get through and really realize the borderless retailing, we need to do well in four aspects of infrastructure projects, including the opening of commodities, the opening of stores, the opening of membership systems, and the distribution of interests.

Finally, the real advantage of a brand lies not only in its stores, but also in the supply chain. The latter must be able to design and make goods that consumers like better.

In the landing of the concept of borderless retailing, we should return to the essence of clothing, focusing on products and design, finding out the brand's own values and brand culture.