The Game Between International Brands And Agents Is Hard To Say.

There is always a game between brands and domestic agents.

Under normal circumstances, the right of international brands to recover their dealership in China is out of two possibilities.

One is that the agent does not understand the brand positioning and culture well, and it is contrary to the brand concept when promoting the brand.

The two is to see that the Chinese market has done a good job, so I want to return to do it myself.

It is possible that, once the market is well developed, "some international brands begin to abandon agents, open shops and grab profits in a more deep way," industry insiders say.

In this way, Chinese agents seem to suffer a lot.

But in fact, both sides understood their position and role when they first concluded the paction.

Xiong Xiaokun, a light industry researcher at CIC, thinks that

To enter the new market, it is faced with channel problems, market risks and larger capital costs. If we can help agents, we can expand the market with lower risks.

It should be noted that international brands and agents are cooperative relations in order to gain common interests. All rights and obligations stipulations, compensation for breach of contract and so on must be very clear, so as to safeguard the interests of the two parties in the follow-up cooperation.

In the view of Yang Dayun, President of the excellent international brand investment group, the agent helps the international brand to open the market, which is a business mode of going out to sea by ship. "No one can suffer a loss by making money out of the brand and fame of others."

Moreover, it is not the right to recover the agency that it must have developed very well.

After the sole operation of a foreign women's clothing brand, because of being unfamiliar with the market, it didn't do well before the agency.

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The dispute between them has limited impact on the next tier distributors.

A distributor said, "probably in the third quarter of last year, we knew that JACK WOLFSKIN had terminated the contract ahead of time", but they were not worried because there were two possibilities: if we want to continue to do so, the JACK WOLFSKIN China general agent may sell the distributor directly to JACK WOLFSKIN as a channel, and the invisible distributor saves the cost. If the condition of the brand is too complicated and too harsh, the distributor may not choose to do so because most of them are agents of multiple brands.

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The twenty-third China International Fashion Show will be held in Shanghai on March 18th -20.

Reporters recently learned from the market Management Bureau of the Lu Song district that the first group will attend the exhibition. The state-level platform will be used to publicize and promote the brand of the garment.

The China International Fashion Show, formerly known as "China International Clothing and Accessories Fair", was co sponsored by China clothing association. It was founded in 1993. It was held in Beijing in the past. It has become the most influential and influential fashion exhibition in Asia.

This year it was held in Shanghai for the first time and was renamed the "China International Fashion Show".

It is understood that the exhibition is F, with an area of 209 square meters. The exhibitors include 6 industrial item company, such as the new Ru song group, the Hui Mei dome and so on. The 4 apparel Brand Company and market group, the 2 LOGO exhibitors of clothing purchase, including the Jiaxun panties, the tide wardrobe wardrobe and so on, are unveiled in the form of three parts of the costumes and the women's clothing and men's clothing brand.

During the exhibition period, the exhibitors will fully publicize their brands and help them build up a resource efficient network with their own needs and efficient resources, and seek new business opportunities through the exhibition supporting resources, marketing resources and media resources.

In addition, the booth will circulate promotional videos and distribute promotional brochures to publicize the overall strength and scale effect of the industrial cluster and demonstrate its basic strengths, cultural atmosphere and location advantages.