How To Pick Up The Clothing Shops On The Street?

When many investors see a certain roadside shop pfer, they feel that their location and shops are good, they often focus only on price factors.

Little did I know that the target market was too small after opening the shop, which caused the "nobody to come" dilemma.

In fact, if we observe carefully, we will find that some roadside shops often write two words of sublease, and the boss has changed one after another, indicating that they have not made any money.

Therefore, investors should not simply pursue the cheap rent on the street.

For investors, there are many factors to consider in setting up a clothing store on the street side.

Generally speaking, in our circles, this kind of clothing store opened on the street is called floor shop (also called Street shop) in jargon.

From the point of view of setting up a clothing store, not all street shops are suitable for setting up clothing stores.

The location of shops should have a considerable volume of passenger traffic, but it is not a matter of great traffic volume.

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The flow of people is very large, but the apparel operators are not successful.

For example, Beijing CBD area, because of the scarce land resources, the rent is often very expensive.

And through this place

Most of them work for the working class and provide services for the office workers, such as the salesmen of the express company, the restaurant takeaway staff, etc., or they do not have time to roam, or do not have enough payment ability to patronize the clothing store.

For example, the daily traffic volume in Wangfujing area is also very strong, but many clothing operators are also crying out for losses.

After analysis, we can see that this is mainly due to the fact that most of the consumption population in Wangfujing area is mainly from other cities.

This group of people shopping in the Wangfujing area, often choose to buy products with Beijing characteristics, and in general, clothing products just can not meet this demand.

Whether there are enough people around the shops is usually the primary factor for investors to consider opening stores.

As a result, the roadside shops are favored by investors because of their good flow of people.

Many investors see a certain roadside shop pfer, feel that its lot, facade is good, often only pay attention to price factors.

Little did I know that the target market was too small after opening the shop, even causing the "no one to come" dilemma.

In fact, if we observe carefully, we will find that some roadside shops often write two words of sublease, and the boss has changed one after another, indicating that they have not made any money.

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There will be many unpredictable variables in site selection.

Therefore, we must learn to find subtle differences in a business circle.

For example, different directions, different local main buildings or different terrain, and so on, often affect the turnover of the shops.

Usually, it is best to cross the traffic lights at the traffic lights, because it is convenient for customers to enter, without causing congestion and congestion at the entrance of shops.

Different cities have different advantages and disadvantages. In the northern cities, if the store faces the wind (usually northwesterly) and the winter wind is constantly attacking, the customers will be driven away. Therefore, the location of the draught must be carefully chosen.

Some shops have trees, buildings and so on. These obstacles may affect the visibility of the shops, thus affecting the passenger flow.

Because of this, we have to gain the greatest advantage in position by subtle contrast.

In short, for entrepreneurs, shop location is an important factor related to the rise and fall of business.

In the process of site selection, we should not only consider the population density, geographical environment, terrain characteristics and other conventional aspects, but also consider the development trend of regional economy, income level, residential area planning and so on.

In addition, the characteristics of the road and the configuration of the shops should be taken into consideration.

If you choose a suitable store site, you should consider all the above factors. If you are a franchisee, you should also be good at getting the support from the headquarters. With the experience of the experts who join the headquarters, you can evaluate and prove the store site.