Versace Target: IPO Within Two Or Three Years

Recently, Versace ( Versace announced plans to go public in the autumn week of Milan fashion week in 2015/2016. Its chief executive, Gian Giacomo Ferraris, said publicly that the listing plan is in order, and it will be realized within two to three years.

At the beginning of last year, Blackstone bought 20% of Versace. The company has said it will use the funds to speed up expansion and expansion of product categories and supply in emerging markets, with a view to doubling its annual sales to 800 million euros by 2016. Thereafter, Versace valued more than 1 billion 130 million dollars.

During the Milan fashion week, Versace said in an interview with US media that it will focus on investing in online stores in the future. In this year's fashion show, Versace's idea is to integrate the Internet and fashion. The analysis pointed out that the younger consumers also promoted the brand trend to a certain extent.

Beginning this year, Versace has introduced home life textile products and specialized regional sales in stores. In the company's business, accessories sales performance is good, sales accounted for 40% of the revenue. 2014 L Ady GaGa He has acted as a brand of advertising glasses for the brand.

Versace currently has more than 30 stores in mainland China, far more than 10 in the US, but the pace of opening stores in China is slowing down. Versace believes that Chinese luxury consumers are more prevalent in Japan, the United States, Canada and Australia. In terms of regional business performance, Asia Pacific accounted for 40% of total sales in 2014, 40% in Europe and 70% in the United States.

At present, Versace's 2014 performance has not yet been announced, but Gian Giacomo Ferraris revealed that although China's sales slowed down and slowed down by the impact of economic slowdown and corruption, the increase was still double digits, and has never been the main brand of the "gift giving" economy. Therefore, anti-corruption actions in the Chinese market will not bring too much negative impact.

At present, many luxury brands or groups such as Louis Weedon group (LVMH), Kai Yun group (Kering), Prada (PRADA) and so on have all completed the listing. Among them, Italy luxury brand Prada completed its listing in Hongkong, China in 2011.

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　　 Extended reading

　　 Versace

The famous luxury brand Versace (Versace) from Italy has created a fashion empire, representing a brand family. Versace's fashion products permeate every field of life. Its distinctive design style, unique aesthetic feeling and strong avant-garde artistic representation make it popular all over the world. Its design style is distinct, and it is a symbol of vanguard art with strong aesthetic feeling. One of the most glamorous features is those gorgeous, imaginative women's clothing that showcases the Renaissance features. They are sexy, beautiful, feminine, colorful, with an opera style of super realism and full consideration of the comfort and the local display. Versace also operates perfume, glasses, neckties, leather goods, bags, porcelain, glassware, scarves, down products, furniture products and so on.

Founded in 1978, the brand logo is the mythical snake Medusa, representing the fatal attraction. Versace's design style is very distinct, unique aesthetic feeling and strong avant-garde artistic characteristics, which has made him popular all over the world. He emphasizes happiness and sensual, and the neckline often reaches below the waist, which is full of luxury and luxury of classical aristocratic style, and takes full consideration of comfortable and proper display. Versace is good at using noble and luxurious fabrics, with the help of oblique cutting method, the ingenious transition between the rigid geometric lines and gentle body curves. Versace's suits, skirts, coats and so on are marked by lines, sexually expressing the female body. The main service targets of Versace brand are royal aristocracy and stars.

Versace logo design uses symbolic techniques, using the mythical snake fairy Medusa as the spiritual symbol, drawing from the magnificent culture of ancient Greece, Egypt and India. Medusa represents the fatal attraction. It symbolizes that Versace not only has a superb opera style, but also has a strong vanguard style.

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