Noma Sells Clothing At The Best Restaurant In The World

In the world's most famous Michelin restaurant, a clothing brand guerrilla shop? Ralph Lauren's US high-end city brand Club Monaco did it. Using Noma team in Tokyo, Japan, busy opening the gap of temporary restaurants, fashion brand Club Monaco stationed in this restaurant that has repeatedly won the title of "the best restaurant in the world", changed the famous restaurant on the harbor to guerrilla store in Copenhagen. Customers can buy several pieces of Michelin's star food before or after a full meal. shirt And sweaters.

This family Concept store From February 23rd to March 13th, the Club Monaco brand will be sold in the store. Women's wear New York Strand Bookstore's books, Broolyn's handwork works, Koppi Kaffe's main coffee and dessert, wine provided by Ved Straden 10, and local handicraft artists, potters and chef are commissioned to make cutlery and pottery for this project.

Many people may find this cooperation a bit abrupt, but according to the report, Club Monaco's creative director and senior vice president of women's clothing is like this: clothing and food are the most basic elements of life. Whether they are wearing designer clothes or tasting delicious dishes will make us feel comfortable, relaxed and indescribable luxury.

Other fashion brands also have many precedents for cross-border catering, such as the Ralph "s Coffee cafe" opened in Ralph Lauren of New York; Roberto Cavalli has many restaurants in Florence, Dubai and Miami; Armani in restaurants such as New York, Tokyo, Paris and Cannes, but not like Club Monaco, so it is quite fresh to run guerrilla stores in restaurants.

About NOMA Restaurant

The Michelin two star restaurant in Copenhagen, Denmark, is famous for its innovative Nordic cuisine. The name "Noma" is the abbreviation of "Nordisk" (Nordic) and "mad" (food) in Denmark. It was opened in 2003, and the chef is Ren Redzepi. In 2010, 2011, 2012 and 2014, it was listed as the best restaurant in the world by the British authoritative magazine Restaurant.

When NOMA decided to open a limited time store in Tokyo from January 9, 2015 to February 14th, 60 thousand people made an appointment to queue up. The popularity of the Japanese project also brought more retail opportunities to Noma restaurant. They opened online shops on official websites, selling the utensils used in Tokyo stores, with a price of up to $200.