Metersbonwe And "Wonderful Flower" Cooperate Tacit Understanding And Deep Cooperation To Usher In A New Peak Of Business.

In this era, the media environment is constantly changing, the public is pursuing variety, content cooperation is paramount, and variety titles are emerging one after another.

As the first time to invest in entertainment programs.

Metersbonwe's title 50 million is creating a new network variety show, Iqiyi's "wonderful flower". It is a brand new challenge to push the brand ideal and well produced content to the public.

From investment to production team to excellent media platform, its high degree of program autonomy and excellent production has become a new form of entertainment.

Metersbonwe's new way to become the first crab eating enterprise has carried out its own brand concept of not taking the unusual road.

The phenomenon of "wonderful phenomenon" caused by Metersbonwe as a clothing brand has led to the new upsurge of the contemporary Internet media mode, and the deep cooperation between them has ushered in the new peak of online entertainment.

(1) consistency between brand positioning and program style.

Metersbonwe positioning is a young and dynamic leading brand -- China's first fashion trend card.

"Do not take the unusual road" is its brand concept, the whole brand to consumers feel is young and fun.

The slogan of "wonderful flower" is: You can you bibi, looking for the most talked and personable person in the world!

The aim of "wonderful work, individuality, outstanding and unparalleled" is to find the most distinctive features of the most unique views and most personality charms in today's era - this is in depth with the brand concept of Metersbonwe.

The brand and program that resembles tonality, from a certain point of view, produces a wide range of public opinion synergy. The tacit understanding and synergy between Metersbonwe and "wonderful flower" in the process of brand implanting and program promotion make the network have produced various hot discussions before the "wonderful talk" program is launched.

At the end of the first season, the programme opens.

"The total hits more than 220 million times, the flower hits 50 million, in December 7th Liu Yan's outbound" should not look at the companion cell phone "the single time clicks 11 million 310 thousand, the hot trend is far higher than the simultaneous television language athletics column" I am the orator ".

The top sixth is the hottest rankings, and the top five are the hottest variety shows.

Iqiyi's wonderful flower says micro-blog fans 530 thousand, WeChat's attention 156 thousand, the topic is wonderful, the amount of reading is 1 billion 120 million, and 367 thousand people talk about the topic.

Won the audience's favorite.

The overall search index of Baidu is 75709, which is 99% higher than the value of the ring. After the launch, the attention has been increasing, and the news hotspots are constantly increasing. The proportion of the post-80s generation is 70%.

The result is undoubtedly gratifying for the Metersbonwe clothing of the naming company.

(two) the audience at the macro level: the coming of the 80 and post-90s consumption era.

Zhou Long, director of Metersbonwe marketing, said in an interview that Metersbonwe brand was a huge part of the title of "wonderful flower". Part of the reason: "now, as the" Z era ", the 90's have become the main consumers. Iqiyi's" wonderful flower "program is a program produced after 85 to young people, and the target audience is also a young crowd, which is largely coincided with the audience of Metersbonwe.

Today, when Internet homemade programs are on the way, most of the Internet have the opportunity to do very good programs or adapt to market programs with their activity and degree of freedom.

For a brand that emphasizes not taking the unusual road, Metersbonwe sees the concept and content of "fantastic flower".

Metersbonwe's "wonderful flower" is directly targeted at the 80 and the 90s, whether it is audience orientation or topic selection.

From the broadcast program, it covers a wide range of social hot topics such as job hunting, marriage and love, including "beautiful girls should fight men or fight careers", "married people who choose to love you or your loved ones" and "can you be friends after breaking up".

These are the most controversial topics of such groups for the 80 and 90's growth.

At the macro level, the consumer groups in the United States are very much the same as those in the "wonderful flower".

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(three) Metersbonwe leads the "Z era" - continuous interaction among young groups.

The so-called "Z era" means that Z is the last letter of the English language and the initial letter of Zone, meaning the vertex of one field and the beginning of another.

With the development of the "Z era", compared with TV variety shows, the advantage of video websites is to emphasize instant interaction between online and offline.

At the same time, Metersbonwe's "wonderful flower theory" was launched, and the "official bomb" link was specially set up. The Metersbonwe brand completed a seamless connection with the program through this form, that is, Metersbonwe gets the brand feedback through the program, and the program lets the Metersbonwe brand intuitively accept the public. In many links, there is a link between the famous mouth tutor and the netizen to Tucao "Metersbonwe brand".

The advent of the "Z era" has enabled Metersbonwe to connect directly with the youngest group in the new era through the wonderful talk program, conveying and feedback the most popular concept of the times.

(four) Metersbonwe participates in the production of "fantastic works" -- the practice of mirror type "deep implantation" mode.

Metersbonwe obviously hopes not only to name it so simply, but also to participate in the production of "fantastic flower".

This is the new marketing mode created by Zhou Chengjian, chairman of Metersbonwe group, "mirror marketing". The "wonderful flower theory" and the Metersbonwe brand marketing model are just like the relationship between mirror and people. Zhou Chengjian deliberately chose the "wonderful flower theory". It is precisely to make it a brand extension for Metersbonwe brand, a deep injection of the vitality of the brand's full and vivid image.

The slogan of "You can you bibi" is finalized after the communication between Metersbonwe and the production team of "fantastic flower".

Metersbonwe also customized Logo, exotic clothing and respirators for its peripheral products.

The clothes and peripheral products appearing in the program will promote all kinds of promotion in Metersbonwe stores and online shopping malls, so that viewers can interact with Metersbonwe brands in line with watching programs, and carry out multi-dimensional and three-dimensional emotional communication.

Xiao Xiao, Fan Tiantian and Liu Sida of the "wonderful flower" players interact with the audience under the Metersbonwe flagship store and take part in offline activities - the "willful tide fans" fan interaction meeting, the tide is PK.

In addition to participating in the production, we use various forms to display the brand of Metersbonwe in all directions, such as hover banner, banner, pre video advertising, suspension of advertisement, anchorperson's mouth sowing and background panel display on both sides of the video page, so that the audience can be drowned in the sea of brands and feel the tide brand from the forefront of fashion.

Xiao Hua, a wonderful athlete, and Liu Sida endorsed Metersbonwe advertising -- mixed up with fan.

The above "mirror image" brand marketing performance of Metersbonwe is "deep implantation" from all levels, from the Metersbonwe brand LOGO display to the highly consistent between the brand and the implanted media in tonality, and then highly echoed with the core idea of high fit, visual and sensory basis interaction.

The strong complementarity between brand and media - the resonance effect is wide and the added value of brand increases.

From the clothing brand, entertainment program, trend culture, the "mirror type" marketing has produced social, cultural and other levels of influence, including the "social hot spot reflection", "fashion trend led", "promoting the pformation of network entertainment media", "the personality expression and value thinking of young people in the new era" and so on, which brings the brand value added and social culture additional influence on the higher level, and the traditional marketing is deeper and wider.

After the announcement of Metersbonwe's Baidu index, the average monthly value of Baidu is 4081, which is 11%.

Beginning with Metersbonwe's famous "wonderful flower theory", this kind of high-quality Internet self-made variety will definitely bring new insights into the original value of the network, and create new opportunities for enterprises to dig deeper into video marketing.

In addition, the language speculation program is so flexible and the scope of influence is so great that it is not only the success of a program, but also the success of Metersbonwe's brand concept and marketing concept.

So far, the popularity of this program has not only predicted the new mode of Internet variety becoming popular, but also explains it.

Reversing the success of the traditional media mode of historical change is the best evidence for the current mass consumption culture model. This fit is a win win between Metersbonwe and "fantastic flower".