"3. 15" Again To The Electricity Supplier Fake Cloud Is Really Thick?

There are more than half a month, the annual "

It's coming again.

E-commerce retail industry has been a high-profile area during the "3 / 15" period in recent years.

Ali and SAIC's "fake dispute" incident had caused a great stir and made Ali encounter class action in the United States.

In February 13th, Ma Yun, founder of Alibaba group, made a statement on the issue of Ali platform fake: "we should get used to this kind of" being blamed and suspicious "normal, and face it positively and pparently.

In recent years, the vigorous development of e-commerce in China is obvious to all.

Hidden worries are also gradually emerging.

Taobao, the leader of the electronic commerce platform, is not clear about the topic of selling and selling.

In this regard, Alibaba Group founder Ma Yun once said: "people who say fake products are basically not buying anything on Taobao."

So, is it true that Taobao's fake products are "people who have not bought anything on Taobao"?

Counterfeit drives start-ups

Chinese entrepreneurs believe in a famous saying: do things steadfastly and never forget to look up at the sky.

Nowadays, this famous saying has a "half alliance" which makes people laugh and cry.

The above ridicule comes from an open letter addressed to the SAIC and Taobao. The hero is a company founded in 2011, the main technology of mobile power and Bluetooth speakers.

Originated in China, and now in the United States, there is a very glare in the key words of the "battlefield" pformation of Lok bubble, that is, "fake".

The founders of the company used to run hardware products, knowing that the pressure behind the pressure of development and development channels was huge.

Therefore, Taobao, which can provide more opportunities for start-ups, has become the first choice of Lok Fu.

Fan Junping, chief executive of the company, once said publicly: "the main channel of the company is Taobao.

It can be said that we are an "Amoy brand" without Ma Yun and Taobao.

Because of its novel design and high quality, Lok bubble was quickly recognized by the market.

However, the negative effects also follow.

"Soon, we found the big ones.

All of our products are on sale.

The product is surprisingly much. If we do not seriously distinguish, we really think that we will soon "rush out of Asia and go to the world", "counterfeit goods will grow and grow at a rate of at least ten times".

The road to counterfeiting was launched.

Taobao has its own anti-counterfeiting system, but in Fan Junping's view, the process is troublesome and the effect is limited.

"We should first buy fake products, take pictures, record pactions, and upload data, and the whole process will take about 1 months.

In the end, Taobao will delete the link and information of the fake, and then give the seller a deduction. However, a sale is only deducted 12 points, only 48 points are required to close the store. And a store only needs a margin of 1000 yuan. For those who sell fake goods, the shop will be reopened, and there is no way to stop the occurrence of fake goods.

Fan Junping said.

Two years after the sale and manufacture of fake goods on line, two years later, frankly, "the time, energy and cost are too much".

Today, music bubble settled in Silicon Valley, with annual sales of about 90000000 yuan, of which the US market contributed nearly half.

Infringement and "brush list" are available.

How far is the fraud on Taobao? From the data released by the General Administration of industry and commerce, we may have a glimpse of one or two.

In the second half of 2014, SAIC launched the "red shield sword special action" for the first time nationwide.

During the operation, the whole system inspected 1 million 330 thousand websites (websites) and 190 thousand online shops (site), inspecting the website operators 190 thousand (Times), deleting 36 thousand illegal commodities information, ordering 14 thousand rectification websites, closing 2201 websites, investigating 7746 cases of illegal cases and 113 million yuan of fines.

In the ten typical cases reported by the General Administration of industry and commerce, 5 of the illegal business owners are online shops of Taobao and Tmall.

In August 2014, the law enforcement officers of the industrial and commercial bureau of Nan'an District of Chongqing City searched and searched through the Internet, and found that the "Helen family" online shop opened by Wan Danxi on Taobao was suspected of selling goods that infringe the exclusive rights of registered trademarks.

Subsequently, industrial and commercial law enforcement officers conducted on-site inspections of the actual operating places of the parties, and seized more than 380 items of clothing, scarves, slippers and so on, which were marked for sale by PRADA (Prada), CHANEL (Chanel), Zegna (Zegna) and BURBERRY (Bo Baili).

These are the commodities that infringe upon the exclusive right of registered trademark of the obligee.

Some companies have launched the idea of "scalping".

In July 9, 2014, the law enforcement officers of the Fuding trade and Industry Bureau of Fujian province inspected the Fuding city's network technology limited liability company in accordance with the law. It was found that the company asked the VIP distributors to brush their credit and distribute 2534 empty packages, so as to achieve the goal of searching for the same products in Taobao online and reaching the Taobao official activities quickly.

In the era of e-commerce, consumers are enjoying the cheap goods and fast service, and the fake products are also disturbing consumers.

Counterfeiting and selling is not a new problem. Nowadays, with the help of network platform, it is becoming more and more serious.

Cao Lei, the director of the China Electronic Commerce Research Center and the researcher of the international business newspaper, said that there are many reasons for the existence of fake goods and can not be eradicated by the force of one's own. It needs to be solved from the four dimensions of the government, the e-commerce platform, the business and the consumers.

In Cao Lei's view, the government should do a good job in three aspects.

First, we should improve relevant laws and regulations and make top-level design at the institutional level.

Second, we should strengthen coordination among various regulatory departments and form joint forces rather than separate their own affairs.

"At present, China's actions against online selling involve many departments, such as the AQSIQ, the State Administration for Industry and commerce, the network supervisors, and the public security departments to cooperate with the public security departments. The work of banning independent websites is also related to the communications bureau of the Ministry of industry and Commerce.

If feasible, it is better to set up a special group to attack or sell fake goods or liaison offices to coordinate and coordinate work. "

Third, we must break through the shackles of traditional working mechanisms and keep pace with the times.

"Taking the business sector as an example, in the past, it was territorial management, which is more suitable for the traditional business format.

In the era of e-commerce, online buyers, sellers, platforms, and even the warehouses for delivery belong to four places, and the amount involved is not large. Who will manage the problem of counterfeit goods? This needs to form a clear mechanism and a collaborative platform.

Cao Leiru said.

There are three aspects of the work of electronic commerce platform that need to be refined.

First, we should place good businesses in customs.

In the past, the registration of electronic business platform was adopted, and the threshold was relatively low.

"In 2014, Jingdong and Ju Mei had fake products exposed, and the authorization documents and customs declarations provided by the businesses involved were fake."

Cao Lei said.

Second, do a good job in daily operation.

Some illegal businesses declare things are true, but they sell them with fake products.

"One true, nine fake, so we should strengthen the sampling inspection in daily operation."

Cao Lei said.

Third, to build a monitoring platform for consumers.

There must be a mechanism to supervise, feedback and complain through users, and it can not be set too complicated.

At the same time, there are some other penalties.

Turning to the solution of the business level, Cao Lei's tone showed frustration: "we can only appeal to businesses to abide by the law."

There is no problem with big brands. The brand awareness and law-abiding consciousness of individual small sellers are worrying.

The last is user level.

"We need to popularize some online shopping skills to identify fake products. Some people who are keen on online shopping have rich experience. Before shopping, they will observe the reputation of online stores, browse buyers' comments, compare online and offline prices, and counterfeit goods are always at a glance."

Cao Lei said.

Alibaba's 2015 was a bad year.

In the last week of January, less than half a year from Alibaba's listing in the United States, its share price suffered a setback. When the weekly drop was more than 13.6%, the market value evaporated about 37000000000 dollars, which was equivalent to a loss of Jingdong. Ma Yun's "Asia's richest man" chair was handed over to others.

Today, Ali's dilemma is not yet over.

Headed by Robbins Gayle law firm, a total of 7 law firms are ready to "attack" Ali.

Behind all this is the beginning of the butterfly effect, which is a document less than 7000 words.

In January 28th, the State Administration for Industry and Commerce put the white paper on the administrative guidance of Alibaba group on its official website, pointing to the five major problems, namely, the existence of major entry controls, poor commodity information review, confusion in sales behavior management, lack of credit evaluation, and lax management of internal staff, and said, "in order not to affect the progress of the development of the Department before its listing, the forum was carried out in an internal closed form" and suddenly caused a great disturbance on both sides of the oceans.

Two days later, Zhang Mao, director general of the State Administration for Industry and commerce, met with Alibaba chairman Ma Yun.

That night, a spokesman for the SAIC said that the documents issued by the SAIC website were not white papers. "The substance is the minutes of the administrative guidance symposium, which does not have legal effect".

The response of the SAIC means that Alibaba has not withheld information from investors.

In February 14th, Alibaba Group actively disclosed that the securities and Exchange Commission recently sent a letter to Alibaba on the interaction between Ali and SAIC, asking about the background and other information about the matter.

The letter clearly stated that the letter should not be interpreted as any error or violation of securities law by Alibaba.

So far, nothing remains to be done, and Ali is still uncertain.

In the overseas listing of enterprises, Ali's experience is not a special case.

In August 2013, 4 law firms in the United States launched class action lawsuits, accusing Lanting Pavilion of making false and misleading statements.

In September 2014, the Lanting Pavilion group announced a settlement of class action with $1 million 550 thousand.

In May 2014, jumei.com was listed on the NYSE, and in December of the same year, the United States lawsuits launched a class action lawsuit, accusing jumei.com of issuing a misleading statement to the investing public.

In 2014, jumei.com's share price dropped from $39.45 a share to $12.7 per share, and its market value shrank by nearly 70%.

In the US, for example, its securities regulation has been known for its long history and rigour.

As early as the beginning of twentieth Century, the US Congress passed the securities law of 1933 and the Securities Exchange Act of 1934 respectively, and established the securities and Exchange Commission in 1934, and began to supervise the securities market in a comprehensive way. Besides protecting information disclosure requirements, the protection of investors' interests is also the top priority.

Moreover, under the temptation of huge profits, many short sellers are turning from natural "supervisors" of listed companies to unscrupulous profiteers.

Recalling the "grand occasion" of the North American capital market collectively in 2011, a hedge fund manager in New York once pointed out: "in that year, investment