Exclusive Interview With Designer Xiong Ying: How Did The Queen Of Spring Festival Come Into Being?

Beijing TV station will celebrate the new year's Eve in the new year's day. When Chun Ni and Li Kun are six gold medals, they will dress up in costumes and costumes.

The host of this Spring Festival Evening Gala is aesthetical in atmosphere. It combines the fashion trend and ingeniously embed the elements of Chinese traditional culture. It is refreshing for the host to create the Chinese dress for the host. It is Xiong Ying, the famous designer in the industry.

Recently, as the fashion director of the BTV Spring Festival Gala, Xiong Ying accepted the media interview and first revealed the mystery and ingenuity of the Spring Festival evening dress.

At the same time, Xiong Ying is also the most stylish designer and designer of many large parties, TV shows and great artists, and is the first Chinese fashion designer to enter the Italy international fashion magazine "showdetails".

During her visit, she also interpreted the concept of "overall modeling" in detail, and talked freely about her views on current fashion trends.

At present, Xiong Ying and MS. Wang Tingying, founder of soul Hai Gaia, have jointly established the clothing brand "Gaia legend". She also revealed that the brand will go to the international arena in 2015, bringing more fresh and unique design inspiration to the international fashion community, and better convey the connotation of Chinese traditional culture.

Deciphering the spring and evening dress: the atmosphere is gorgeous and the details are bright and full of traditional culture.

Reporter: what features and highlights do you have for the six hosts of this year's BTV Spring Festival Gala?

Xiong Ying: every year's Spring Festival Gala is thick and heavy, but the theme is different.

I will consider the design of clothing according to the themes, links, main stage design, director's needs and personal characteristics of the hosts.

For example, the opening ceremony is warm, the atmosphere of the new year is very strong, the costumes will be more gorgeous, and at the same time, the traditional arts and crafts elements should be emphasized in detail, such as hand embroidery, ink and paper cutting, etc., the style of midfield links is relatively relaxed and the flavor of traditional culture is thicker. Therefore, the costume design will combine national elements and modern techniques to reflect the Chinese culture; the second half is to welcome the new spring, spring is full of vitality, and the colors will be brighter and more hopping.

Reporter: most of the front line hosts in China are your partners. What are the secrets of designing clothes for this group?

Xiong Ying: as a whole, the moderator's clothing has almost the same temperament, but the changes are different and trivial.

Designers should help the hosts to maintain their intellectually and capable images. Meanwhile, according to the environment and attributes of each program and every evening party, the overall design of the dance and the temperament and style of the host itself should be considered as a whole. At the same time, a good designer must have the sense of lens and insight, so that the clothing can show vitality in front of the camera. It is very challenging and requires the designer to experience and feel with his heart.

Reporter: in addition to the BTV Spring Festival Gala, what big parties or events have you and your team been with?

Xiong Ying: we also participated in the Spring Festival Gala of CCTV. We were doing the Mid Autumn Festival, the golden rooster, the Beijing International Film Festival and so on.

In addition, many artists in foreign countries, including Cannes, Berlin and other film festival dress, are also working with our team.

Reporter: I heard that your reputation and popularity are very good. Many large parties and big artists often come to you.

Xiong Ying: many times we participate in a party, there will be a lot of artists to find their own cooperation, but time is too tight, every time I can only receive a small part.

Sometimes there are special circumstances. I am busy and will help firefighters like firefighters.

I remember that during the 2011 BTV Mid Autumn Festival, Priscilla Chan needed a suit of cross dressing. Her request was very high. I built it in 5 days. She was very satisfied. At the end of the party, she hoped to buy this dress as a collection.

There was also the 2013 BTV Spring Festival Gala. Li Yugang wanted to sing "dance and color". He also had many twists and turns on clothes. Later, the director called me. I spent a couple of days completing the special design and making of the costume, and made a prototype. The scene of the costume showed him in the color and artistic conception of the poem like painting.

Interpretation of the overall shape: 360 degree omni-directional packaging studio to build the overall industry chain

Reporter: "Xiong Ying style" has always been the main concept of "overall modeling", your studio is also the only real entity in China's overall modeling agency.

Xiong Ying: Yes.

The shape we design for partners and customers is not focused on the field of clothing, but will integrate the external environment, activity attributes, personal style and other factors in the overall grasp of clothing, makeup, hairstyle, accessories, shoes and other aspects, to show you 360 degree of overall packaging effect.

Of course, this challenge will also be omnidirectional, so my studio currently owns high definition production plant, garment making factory, TV clothing production factory, studio, and even dyeing house, studio, etc., also has its own painter, embroidery, dyeing, fabric technician team, is also constantly developing its own ecological fabric, almost every area involved in the modeling area can be covered.

Reporter: to be an excellent designer and stylist, how to grasp the market pulse well?

Xiong Ying: professional knowledge, market orientation and cultural trend must be handled very accurately, and at the same time, they should not be bound by traditional things. They should be bold and innovative and constantly challenge.

I have been learning and researching on the way to search for good things. Every year I will go to many cities, Paris, Milan, London and New York. I will go there many times every year. Cuba, Peru and the Caribbean are also unique places. I will also go to feel the charm of the earth and give nature inspiration to her creation.

Reporter: what do you think is the fashion trend in the past two years?

Xiong Ying: the trend of fashion in recent two years is from complex to simple, aesthetical atmosphere, which has both the elements of internationalization and the Chinese traditional culture.

For example, Valentino used to combine Chinese embroidery and dyeing technology with western design. This year, Armani is also taking the Chinese ink and wash line. This is not only a trend in the market, but also a manifestation of China's national strength.

Personally, I am very interested in Chinese traditional culture and I am always happy to study it. From heaven to earth, from top to bottom, from ancient times to the present, ink, halo, ceramics and other aspects can be inspired, so I always feel that fashion designers are very happy, and there are endless treasures in China's 5000 years of culture.

Talking about self created brand: pursuing internal and external harmony, legends of Gaia will go international

Reporter: I once heard your friend say that you are a talented designer who is born for beauty.

Xiong Ying: I first came into this industry because I loved it. From the age of age, I could trim my own clothes. All the pocket money would be saved to buy Fabrics, and then I would invite people to make their own designs.

It is a very happy thing for a man to pursue his dream. What he can leave behind for the world and create more beautiful things for people is my goal.

Since God has put the power of beauty in my hands, I will do well in serving, giving full play to talents, and conveying good things for more people.

Reporter: "beauty" is a broad concept. In your opinion, what is the true meaning of beauty?

Xiong Ying: the beauty that I pursue is from inside to outside, from inside to outside, so that beauty is the highest.

I often communicate with my guests and friends. I will tell them that women need to practice their minds while practicing their beauty.

In 2014, my cooperation with Wang Tingying, the most beautiful and intelligent teacher, was also made by heaven. Wang Tingying was the composer and disseminator of love. She and her team have been working hard to create a rich and loving paradise on earth for nearly thirty years.

This is also a rare fate.

Reporter: what are the styles and characteristics of your clothing brand Gaia?

Xiong Ying: "Gaia" is the gift of the mother earth and the world. From the perspective of Chinese classical culture, combining traditional Chinese culture and art with Western space, it forms an atmosphere, elegant and Zen style. It is a clothing brand with both international fashion sense and spiritual maintenance. It realizes the harmonious beauty of "harmony between man and nature".

Although Gaia has just been born, there have been a large number of fixed customer groups. They are all successful people in the society. They have a stable economic foundation and pay attention to the nourishment of their minds. At the same time, they have their own opinions on fashion trends and Chinese and Western cultures.

Reporter: what kind of plan and expectation do you have for the future development of the studio and brand?

Xiong Ying: after going through the pioneering stage, the studio has been steadily rising. After all these years, "baby" has grown up. I hope I can dedicate to the world more beautiful in the future, and I can influence more people through my works, so that they can truly reach the beauty of internal and external unity.

As for the "Gaia" brand, good things must be shared with the world. In 2015, "Gaia" will go to the world, which is beyond doubt.

As China's national brand, I expect Gaia to bring more fresh and unique design ideas to our friends from the world, and also to better convey traditional Chinese culture.