Independent Designer Brand Mustard Original Will Participate In The 23 CHIC

As the shopping boom of mobile terminals is becoming more and more intense, the whole channel era of fashion industry is coming quietly. This means that simple offline store operation or single online sale can no longer meet the new requirements of the continuous upgrading of China's garment industry.

The independent designer brand, which is the main consumer market, has to adapt to this new change. Meanwhile, we must make good efforts to develop new opportunities in line operation and change.

The brand of "Mustard" is the forerunner of the brand.

The apostle of Oriental Aesthetics

Mustard is fond of spreading traditional Chinese culture with clothing, making clothes as a medium and Chinese culture as its foundation, and making a Chinese style brand with an oriental attitude.

The representative works include: the nine series of the series of animals, the Chinese style of the freehand brushwork, the series of hundred horses, the palace music series, the Dragon son and so on.

Aimed at 25-45 year old urban youth with culture, self-cultivation, good taste and advocating, we should create a stylish and interesting fashion style.

A preacher of oriental aesthetics.

It is a way to achieve lofty ambition and start from the bottom line.

Initial maturity of online development

As a matter of fact, as early as March 2010, the brand of the new original designer has opened up a very promising online sales tour.

By opening shop in Taobao, it became one of the few original brands of online designers.

With the speed of a crown, slow and consistent brand management idea, it has three crown stores and 210 thousand stores, with a turnover rate of more than 30%.

Online development is maturing.

This undoubtedly coincides with the general direction of the pformation of the garment industry in the Internet age.

Strive to develop new opportunities under the force line

However, the single online sale can not satisfy the customers' leisure needs in the whole channel era. Fingers can not replace the pleasure of trying on clothes. The unique sense of the traditional stores is not available to the electronic business platform.

Following the initial maturity of the online market, it is a new way for further development of Mustard's original originality.

Ms. Xu, director of "Mustard originality", told China apparel network reporter that one of the purposes of this exhibition is to expand the market under the exhibition.

And in the future, we will make efforts online.

Chinese wind supports brand life persistence

Nowadays, fast fashion is rampant in China. Compared to the speed of product renewal and the speed of industrial chain, independent designer brands in the main consumer market are hard to match.

It is a permanent solution to focus on individual consumption market and individual character.

From the beginning of Mustard's original creation, we understood this truth.

So China is popular in the world.

Although some people say that the Chinese wind has been common in the clothing industry, it is no longer the all-purpose Dan to save the brand from fire and water.

But there is no doubt that the brand life Persistence Based on traditional culture is undoubtedly more competitive in the era of personalized consumption.

This exhibition CHIC, "Mustard original" is still bringing the inherent Chinese style in the fast fashion fashion bloom, to the "original online and offline" personalized way of "Mustard original", the brand efforts of the whole channel era is already on the road.

We expect this independent designer brand that will not take the unusual road to get more results in this exhibition.