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    Gao Yong: "13Th Five-Year" Will Continue To Implement Structural Adjustment

    2015/2/7 18:58:00 38

    Gao YongMarket SituationTextile Industry

    China's economy has entered a new normal. Since it is a new normal, it will not be only in 2015. It may run through the whole period of 13th Five-Year.

    China's new normal is slowing down.

    Wang Tiankai, President of the China Textile Industry Federation, used two sentences in describing the slowdown in growth: steady and slow down and steady progress.

    First of all, to talk about slowing down, the textile industry is a relatively high degree of marketization. In fact, since 2012, the growth of China's textile industry has entered a single digit. By 2014, the growth of the main business revenue has been only 6.8%, which is far below the growth of GDP.

    This trend of slower growth should continue during the "13th Five-Year" period.

    Structural adjustment is still necessary during the "13th Five-Year" period.

    Structural adjustment includes several aspects, the first is the adjustment of industrial structure, and the direction of adjustment must be pferred to the direction of industrial textiles.

    In 2014, the fiber consumption of industrial textiles accounted for 25% of the total textile fiber processing, which led to the completion of the "12th Five-Year" plan ahead of schedule.

    I think the number will reach at least 30% during the "13th Five-Year" period.

    Second, structural adjustment also includes product structure adjustment.

    On the one hand, the adjustment of domestic regional structure will be shifted from the east to the Midwest, especially to Xinjiang. On the other hand, it is to pfer and go abroad, which is attributed to the high cost of labor elements.

    Third, we should also pay attention to the adjustment of consumption structure.

    There are two aspects of the adjustment of consumption structure. On the one hand, the consumption structure of textile and clothing home textiles is likely to pfer to three or four line cities and small towns along with the development of urbanization in China.

    Because the large cities in the second tier cities have become saturated, the consumption structure deserves careful study.

    Another is the change of consumption pattern.

    In 2014, the country's online retail sales exceeded 2 trillion and 800 billion yuan, of which sales of clothing and home textiles exceeded 25%.

    Last year, online sales of textiles and clothing were expected to exceed 700 billion yuan, accounting for 1/4 or even more of the total domestic sales.

    This structural adjustment calls for industry wide attention.

    Related links:

    The reporter interviewed Silvio Albini, chairman of the Milan fabric exhibition in Italy on the afternoon of February 5th.

    The influential coffee maker in Italy has analyzed the trend of the fabric industry in Italy in 2015 and the prospect of Sino Italian bilateral trade and cooperation.

    In 2014, Italy's fabric made a satisfactory answer to the recovery of the country's economy.

    The annual sales volume of 8 billion euros and the increase of 3.8% are all for Italy.

    Textile industry

    The brothers' rice bowl has contributed to their strength.

    Among them, the total export volume of 4 billion 400 million euros was 3.3% higher than that of the previous year.

    Although the export of Chinese fabrics has dropped by 9.6%, a lot of Italy fabric business executives feel the pressure is unprecedented.

    However, the "Chinese market" is still one of the most frequently cited words in the exclusive interview with Silvio Albini.

    "The general situation in 2014 has undergone new changes in recent months."

    stay

    Silvio Albini

    The dark clouds still linger in our minds: not only the crisis in Russia and Ukraine has worried them, but also the severe situation in North Africa and the Middle East has also affected the market in Turkey. The anti-corruption policy of the Chinese government is more about Italy's fabric in the mainland.

    Hong Kong and Macao markets

    The sales impact is not small. Besides, the consumption ability of Brazil and South America is weakening. So the owners of Italy fabric enterprises are worried and worried.

    "But after seven years of hardship, we learned how to survive, deal with crises and look for opportunities."

    Silvio Albini told reporters.

    "In recent years, influenced by the continued strength of the euro, the export situation of Italy's fabrics is grim. Now, the euro is flat with the US dollar. Not only the US market has changed, but also the new market opportunities have been linked to the US dollar to facilitate the upgrading of the total export volume of Italy fabrics."

    With the deepening of cooperation with China's largest fabric exhibition, in March, representatives of Italy's quality and creative fabrics, clothing and footwear enterprises will form a strong national exhibition group to appear at the four major exhibitions in Shanghai.

    Going to China not only promoted the "Italy made" national brand, but also promoted the rooting of the Italian fashion industry in China's second overseas markets.

    Related links:

    2015 (spring) Shenzhen international home textile and home decoration exhibition (hereinafter referred to as "Shenzhen home textile exhibition") will be held in Shenzhen Convention and Exhibition Center from March 7, 2015 to 10.

    This exhibition will take 130 thousand square meters of exhibition scale to collect famous brands of home textiles and home furnishings in home and abroad, and focus on 2015 new fashion, exquisite furnishings and advanced business concepts of home textiles.

    It is reported that this year's famous brand of Shenzhen home textile exhibition is gathered, and the exhibitors are always popular. The scale of cloth brand exhibition is a breakthrough between quality and quantity.

    Guangdong "corps" such as new Hongye, Yuan Zhicheng, Merrick, new Dongxing and so on are all exhibiting; the famous brands of Haining and Yuhang in Zhejiang, such as Acer, Hsin, ERON, Han Po, Yasi Ju, Ke Lida, Jue Mei, Central Asia, Kimberly and so on, have been eagerly arrived; Zhejiang Shaoxing, Tongxiang and other cluster exhibitors, such as Hua Hsin, British family, and langbeni, have sprung up; import fabric brands such as Hua Junhang, Youyi fashion, Yada, PT, Lansheng international, L ukskadife and other Rio Tinto Chinese market; big home famous brands zhita, Bo Fang, Yi man Qi, Bao Sheng Hua Ting will continue to lead the whole home soft decoration trend.

    The organizer of the exhibition will also be hosting the A N D R E W M A R T IN International Interior Design Award, with the international interior design "Oscar". During the exhibition, the first International Conference on interior design of the double Dutch Martin was held.

    Liang Zhitian, Jonjose, Luo Lingjie, Long Huiqi, Jin Jian, Li Bo and other design circles will carry more than 3000 design elites at home and abroad.


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