Clothing Promotion: Don'T Exaggerate The Value Of The Gift.

In order to attract customers, some franchisees often exaggerate the value of the gifts, so a small towel worth 3 yuan is worth 10 yuan. A 5 Yuan Plastic statue has become a value of 20 yuan.

After buying the product back home, it's not worth two or three yuan. Hey, the price of the purchase is 5 yuan. What a good impression can the consumer have on the brand?

Cheap

Better not to send, some products in the promotion of the preparation of a large number of gifts, in his propaganda looks very tempting, "buy our products, you will certainly have the value of the harvest, buy it!" but when customers rushed to the scene disappointed.

The so-called "super value" is a bunch of plastic items that may cost a few cents per unit price.

It might be effective for a child, but he chose the wrong one again.

Finally, make sure that

Sniff at.

It is true that in the promotion of consumer goods, the promotional gifts of clothing sales will not be too great in general. According to my experience, if it is an incentive to buy immediate gifts, it will generally account for about 10%-15% of the value of the merchandise itself. Other non instant promotional gifts will only take up the appearance of 3%-5% of the value of the merchandise itself. Don't forget that our customers, after nearly twenty years of market experience training, are no longer the customers who have to queue up for two pounds of salted fish in the era of commodity shortage.

Now they have a very accurate assessment of the sense of value of commodities, especially in everyday consumer goods.

If you give his gifts too exaggerated, the danger may be their lack of trust in the brand.

Therefore, seeking truth from customers is actually the maintenance of brand image.

Advice: it is absolutely necessary to properly exaggerate the value of the gift, which will increase the sense of "value for money" to some extent, but you can be self defeating by exaggerating too much.

Related links:

Stock clothing is part of the shopkeeper's tangible assets.

A lot of help is made to the shopkeeper.

Careful inventory can keep financial sober and remind yourself to be cautious at any time.

Seeing that some of the goods that should not be entered have caused extrusion and can be seriously reviewed.

Stocktaking is not only for the timely understanding of liquidity, but also provides a practical reference for shopkeepers later.

It is a good time to make a careful tally before the season changes.

The clothing for the season is classified.

Next year, there will be popular styles for collection.

Other goods that are difficult to buy will be cleared in time.

Some common basic items can be sold together.

Cleaning up seasonal goods can be divided into 3 levels: A, first harvest season best.

Near the end of the season, the price is not high; B, and then the annual evergreen style.

There is little change every year; C, the highlights of the season are too prominent, and the trend goods should be cleaned up in time.

Now the season is early.

Although the new goods are on, the climate may not yet arrive.

C goods can be sold at that time.

For old customers, they can be used to buy one get one free.

When you save goods, you must remember to add moistureproof beads.

Packed in dark and deep colors, placed in a ventilated place.

If clothes are not kept well, they will become old.

Wait until next year's new products, slowly mixed with the sale.

Some smart and unscrupulous wholesalers darkened their spring clothes and sold them in the autumn. They also sold black dyed black last year.

Take care of your products when you take them.

In order to disguise, wholesalers sometimes give you a look at the plate when it is positive, but when the distribution is wrapped in dyeing, facing unfamiliar wholesalers, we must check the goods carefully.