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    Topshop Poor Performance Shutting Down All Shops In Japan

    2015/2/7 11:38:00 39

    TopshopPerformanceJapanese Market

    According to Japanese media reports, the famous British high street brand Topshop closed its five stores in Japan at the end of January.

    Although the fate of the five shops was not immediately confirmed, a spokesman for Mori Retail Systems has confirmed that the partnership between Mori and Topshop ended in May.

    Since then, Mori has only participated in Topshop's flagship store at Laforet shopping center in Tokyo, Japan. He confirmed that the store was closed in January 31st.

    Mori Retail Systems is mainly designed to help British chain stores expand their business in Japan.

    The spokesman also added that Mori had received the news in January 30th that the stores in Laforet shopping center would be closed after the end of January 31st working day, although the contract with shops did not expire until the end of February.

    In addition, the Topshop management notice told him that the number of staff has been reduced a lot and that the company will no longer be open to running the store.

    Topshop signed a contract with LAB oncept of Lian Ke Fu group. In June 6, 2013, it opened two first tier outlets of more than 1100 square meters in Hongkong's central pan Hai building.

    Topshop is the brand of Arcadia, a British retail giant. In a certain period, Topshop has its main plan for Japan.

    In 2008, it signed the brand name of Japan.

    stock right

    To T 's, a new company funded by Mori and JBF as partners.

    At that time, the company said they planned to open 10 or more stores in Tokyo or other major cities in Japan in the next two to three years.

    JBF could not make any comments.

    According to the news of Nikkei Asian Review in Japan, as of February 2014, the store operator T "s" recorded its sales volume of 3 billion 500 million yen (about 29 million 500 thousand US dollars).

    According to the reporter, this period is Japan.

    Fast fashion

    The most active time of development.

    In the same period of 2008, H&M opened its first store in Japan, near the Laforet shopping center. After that, Forever 21 moved to the next door quickly.

    In 2008, when the brand doubled to the flagship store in Laforet shopping center, Topshop general manager Mary Homer once said, "it has always been on our list. We feel that

    Topshop

    And Topman should be there.

    The Japanese are very brave, to a certain extent, they break the rules, which is really what Topshop has. "

    But a few years later, compared to its competitors, Topshop still has a relatively small share in Japan and operates on a different scale.

    According to the fast fashion brand website, Forever 21 has 16 stores, and Inditex group's Zara has 22 stores in Tokyo.

    By November, H&M already had 51 stores in Japan.

    Sir Philip Green, the boss of Topshop, has said that it will mainly enter the US and Chinese markets.

    During May 1 2012, Topshop opened the first store in Greater China area in Shenzhen golden Guanghua Plaza in the form of Popup Shop.

    Not long after, Topshop signed a contract with LAB oncept of the Crawford group. In June 6, 2013, it opened two first tier outlets of more than 1100 square meters in central Hongkong's Pan Hai building.

    Topshop currently owns 500 stores and stores in department stores.


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