Snatch Mobile Payment NO.1 Alipay Fight Wechat Warm-Up Battle

Before the Spring Festival is always the busiest time, all kinds of summary and planning, but busy, there is no Internet circle busy.

In my words, it is the 365 day that your circle is busy and chaotic.

This mess started with a red envelope.

Because this red envelope, Tencent, Ali two giants again exchanged fire, from the online word wars directly to the online screening war, first, WeChat directly killed and went to Alipay circle to share the red packets; then, WeChat continued to destroy the micro businesses that were paid by Alipay; then, with a number of APP directly lying guns, including NetEase music, shrimp music, and everyday sounds, they were banned.

It is really a "fairy fight, mortal suffering", is crying on the Internet, grinding knives to the penguins, Alipay red packets on the line "red packets password", through the password card to re login, no need to share the interface can be in WeChat and QQ in a red envelope, directly hit WeChat's sniper......

As we all scream, "Alipay has crossed most of China to WeChat to send red packets", Tencent feels unprecedented pressure. At the same time, the spirit of openness and interconnection has been tested again.

In January 26, 2015, Alipay wallet 8.5 version updated online, the new version increased the red envelope function.

On the APP icon, the word "hundreds of millions of red envelopes" appeared. After clicking into the application, the "new spring red envelope" icon in the center of the front page occupying two spaces is also eye-catching.

Alipay wallet's "new spring red envelope" includes four kinds of red envelopes, red envelopes, red envelopes and face to face red packets.

To tell the truth, this "new spring red envelope" initial functional experience is really a test of people's willpower, especially the Solitaire red envelopes. The red enveloper throws a question first. "The range of red envelopes I give is between 18 yuan and 188 yuan, and the guesses can get this red envelope". I really can not do it. Using mathematical reasoning, between 18 and 188, there should be N kinds of possibilities.

The author is interested in participating in the three rounds of solitaire.

Then immediately gave up the game, originally I participated in this game is a fun, so you test the IQ of the author, I really can not afford to afford it.

I believe that people who share the same feeling with me are not in the minority. At least friends around me no longer play this game.

It should be said that the debut of Alipay red bag ended in failure.

Soon, at noon on February 2, 2015, the red envelope function in Alipay purse increased the sharing entrance of WeChat, friends circle, QQ and QQ space, and Alipay's red pack officially entered WeChat.

It's so simple. There is no difference between using Alipay in WeChat's circle of friends and sending WeChat envelopes.

However, it lasted for 8 hours. In the evening of February 2nd, WeChat blocked Alipay's sharing interface. Alipay's red packets were unable to share WeChat platform. How much hatred did it have?

Before waiting for Alipay to shout against the enemy, the Tencent first responded that it was mainly concerned about security.

And then changed the name: "WeChat's circle of friends is a small, private circle built by acquaintances relationship chain, WeChat red packets is a fun interaction between friends, the way to express emotions, we will not allow anyone to play in the name of a red envelope in a vicious circle of friends marketing, destroy the experience of friends circle.

In the near future, we will gradually crack down on illegal practices such as selling sheep's head and selling dog meat.

When Ali is connected to WeChat payment, let's talk about it again.

The most extreme rule I hear is: "when Taobao does not sell fake products, Alipay can access WeChat payment".

MY GAD!

How can we see Tencent's argument is untenable? A red envelope is malicious marketing? Does it mean that I am the boss of my site? I am not a malicious marketing tool.

Earlier, the author got information from Alipay insiders that the product was launched at the beginning of the new year, and did not plan to share WeChat.

It is the user's appeal and request that increase the function of sharing WeChat.

I really don't understand the statement of WeChat's "hidden danger".

Shielding Alipay red packets into WeChat is only the beginning. It is even more powerful. In the near future, WeChat expanded the scope of killing Alipay. After blocking the Alipay red envelope, all the links or requests linked to the treasure platform on the WeChat platform were completely shielded, including the e-commerce customers from the body department.

When the WeChat platform invokes the Alipay interface, it is also affected.

Businesses can not use Alipay cashier's services, nor can users successfully complete payment.

According to the statistics of billion state power, the paction volume of merchants on WeChat platform is more than 60%.

This ban resulted in the normal paction of large numbers of businesses and consumers.

After being screened, WeChat will describe the blocking action on the prompt page as Taobao blocking the browsing requests from WeChat, and the traders who are affected will call Alipay for consultation.

Then Alipay official micro issued a statement.

In this regard, Tencent told the author, "for those businesses that were affected by limited payment during this period, we welcome access to WeChat payment."

Is this forced users to make a choice? Tencent is really emboldened.

But the problem is, we all know that twists and turns are not sweet. Will the market's strength be reversed by strong twists?

The third round: Alipay red packets counter attack WeChat

On the evening of February 3rd, everyone thought that

When WeChat was completely sealed off, Alipay's red envelope was launched on the "red envelope password" function. The new card was re entered through the password card, and no need to share the interface to send a red envelope in WeChat and QQ.

All sorts of exclamations in WeChat group, "Alipay is wearing more than half China to WeChat to send red packets", "was shocked by Alipay's intelligence this time."

On the evening of February 3rd, when Alipay red packets re landed on WeChat, they also heard the link of everyday sounds, NetEase cloud music, shrimp and other sub items to WeChat.

The IT industry has commented, "WeChat's self willed" and "WeChat Massacre". Then, NetEase music issued a long text saying no care, this public opinion sided against WeChat.

At the same time, relying on the "black technology" such as red envelopes, Alipay's red packets suddenly became popular in WeChat group and friends circle.

In addition, the early Alipay and Sina jointly launched a "red envelope" on micro-blog, which eventually destroyed the exclusive position of WeChat's red envelope in the Spring Festival of the horse.

In my opinion, Alipay's red envelopes are very smart behind the password, and the rapid development of Alipay wallet in the past year is the real reason.

Since the on-line payment function of WeChat in August 2013 and the direct competition with Alipay, Tencent's Alibaba products have begun to divide the "Chu River and Han border" and have been screened many times.

The market knows that WeChat's red envelopes rely on the Spring Festival in 2014 to dominate the world.

However, for a year, after market experience, Alipay is still the most popular mobile life and mobile financial platform.

According to Ai Rui consulting data, as at the end of the three quarter of 2014, the market share of China's third party mobile payment paction scale, Alipay share was 82.6%, including the share of WeChat paid Fu Tong share was only 10%.

Alipay's share in the mobile payment market is even higher than that in the PC era.

This can also explain Tencent's fear of Alipay's red envelopes in WeChat.

Looking at a set of data, on 2014 double eleven, Alipay completed 197 million mobile payment pens, which once again refreshed the peak value of mobile payment in the world. In 2014, nearly 100 brands and some 2 000 stores participated in the activities of double 12, and 12 in 2014.

Aunt took Alipay wallet instantly and occupied the supermarket convenience store in big cities.

Even in WeChat, according to the survey of billion power network, Alipay is also the main payment method for many WeChat merchants. 60% of users spend Alipay in WeChat, and only 34% accounts for WeChat payment.

Cheng Xiaoyong, founder of WeChat's third party service, WeChat, has revealed that 60% of its partners are paid by Alipay, and WeChat accounts for only about 20%.

Sun Taoyong, the founder of the micro Union, has also said that the most mainstream way of collecting money among the business partners is Alipay.

As of October 2014, Alipay wallet already has more than 190 million active users.

After more than 3 months, the actual figure has already made a big leap.

This is the real foundation for Alipay WeChat to be popular.

So, in July 2013, WeChat blocked some links to prevent individual users from using the "fishing" outside the chain, which involved many Taobao stores.

Subsequently, Taobao completely shielded the two-dimensional code images pointing to the external links of other online shopping platforms. In November 2013, WeChat further cancelled the external chain, while mobile Taobao also closed the channel from WeChat to Taobao merchandise and shops.

At the end of 11 last year, WeChat blocked the fast red packets of Ali, and subsequently exposed the news of Ali micro-blog's Sina micro-blog blocking the WeChat public number.

On the surface, the contradiction between WeChat and Taobao links is repeatedly stirred up. They are all self interested in business, and even the Internet companies that claim to be open and equal can not be completely fair in the face of commercial nature.

From the depth of the industry, the payers will get the world. Whether Tencent or Alibaba, they understand the importance of mobile payment. No matter how the scene changes, it will ultimately come down to the payment.

This is a deeper explanation of why the two giants are once again and again three in a frankness.

Rationally speaking, whether in mobile payment or PC payment, the market and accumulation that Alipay made in ten years is WeChat's short payment time.

Speaking of Alipay, we all know that this is a payment tool; when it comes to WeChat, our first reaction is social interaction.

It should be said that the starting genes of the two companies have already identified the future format of the two sides, which can explain why Alipay is not sociable in social interaction, and WeChat always pays less for the payment.

For the choice of the market and the audience, we believe that it can not be solved by blocking or shielding. How to do well in our products and bring our own advantages to the extreme? I believe you will make a choice if you don't have to force it.

Everyone has passed through adolescence, and we have seen all the rebellious forces.