L Brands Update Sales Data Year-Round Growth Of 6.3%

Victoria 's Secret Vitoria's Secret parent L Brands Inc. (NYSE:LB) updated its sales data yesterday, thanks to the same store sales growth of 7% in January, far exceeding 1.7% of the market forecast. The group raised its fourth quarter profit forecast. Now it is estimated that EPS in the four quarter will be higher than 1.78-1.80 dollars.

The US $1.76 was previously expected to be US $1.61-1.71.

In the four quarter ended January 31, 2015, group sales increased by 6.6% to 4 billion 68 million 700 thousand US dollars over the same period last year, slightly ahead of the market forecast of US $4 billion 50 million, compared with us $3 billion 818 million 200 thousand in the previous year.

Among them, the secret sales of Victoria 's Secret Vitoria registered an increase of 4.5%, from 2 billion 302 million 200 thousand US dollars to 2 billion 406 million 300 thousand US dollars, and the sales of fragrance and beauty skincare brand Bath & Body Works increased by 9.5% to 1 billion 404 million US dollars.

Annual sales totaled $11 billion 454 million, up 6.3% from the 10 billion 773 million US $2013 in fiscal year.

The secret sales of Victoria 's Secret Vitoria rose 4.7% to 7 billion 207 million 600 thousand dollars, and Bath & Body Works rose 7.4% to 3 billion 349 million 600 thousand dollars.

In the same store sales, the overall sales of the same store in the fourth quarter and the whole year increased by 6% and 4% respectively.

Victoria 's Secret

The fourth quarter increased by 4%, increasing by 3% in the whole year, while the growth in the fourth quarter and the whole year was 2%.

The sales of Bath & Body Works in the same store increased significantly, and increased by 8% and 6% in the fourth quarter and the whole year respectively, while the same store sales in the fourth quarter of the previous year decreased by 1%, while the annual growth rate was 1%.

L Brands Inc. (NYSE:LB) also announced an increase in the annual dividend to $2 per share, 47% more than $1.36 in fiscal year 2013, and a special dividend of $2 per share.

In addition, the group announced a new $250 million share repurchase program, including the remaining $91 million of the previous buyback plan.

Looking back to 2014, the group

A $84 million stake.

As of press release, L Brands Inc. (NYSE:LB) rose 5.58% to 91.34 dollars in midday on Thursday.

The strong performance of the group last year was very dazzling among the depressed US retailers. L Brands Inc. (NYSE:LB) has risen 76.2% in the past 12 months.