How Long Is It Necessary To Shop Once?

The brand is in the form of a large agent in the whole country. The big agent has its own display department. The headquarters will send the large quantities of goods to the agents several times, and the sales managers of the agents will distribute the goods to each shop according to the actual situation. Once a week, the store will show the result of the new goods once a week, so the Chen Li Shi will have a display once a week.

By 2007, many domestic brands began to have relevant posts such as Chen Li and so on. Before that brand, many Chen divisions scattered to various brands, which continued the initial adjustment frequency and once a week.

But many brand The frequency of the goods is not as new as the brand once a week. Most brands are new products in the three week, so when there is no new goods, there is no adjustable situation on display.

For those shops that last three weeks last time, how often should they be displayed?

The life cycle of each product is about 10 weeks. display In different places of shops, the probability of customers being seen is different. So, exhibitions must be changed frequently. How often do they need to be adjusted?

[adjustment proposals]

1. every time you put on the new product, you must have a major tune. Include Goods integration , regional planning, side hanging display, window display and model display, jewelry and stacking display, etc.

2. when it's not new, it's two Monday major. The content is the same as the new product, because after two weeks of sale, there may be a lot of broken codes for the original salable goods, and some of them are not sold well even in good locations, and the models are not fresh for a long time. After all, the product life cycle is only 10 weeks, and we must leave good location to the goods we want to sell.

3. when it's not on the new product, every Monday minor, the minor key includes the side hanging display and the model. After a weekend, the dressing and Spot hanging products of the shop will change, some of them will be sold off, and some will not be sold. Then these products need to be replaced, so the minor changes are more about replacing part of the hanger and store models.

The display must have a purpose and can not be displayed in order to display. If you want to adjust the layout, you must think about what goods you sell this week. What are the main items you sell?

The adjustment frequency is flexible, not to say that the original two Monday major, 10 days can not be moved; a Monday minor, in fact, eight or nine days after the re tune does not matter. There is no problem in pushing ahead in advance. The key is to know clearly what the purpose of the display is.