The Role Of Color Elements In Store Display

1. shops display Color knowledge

(1) physical properties

(2) chemical characteristics

(3) reflection characteristics

(4) psychological characteristics

2. commodity color allocation plan

The collocation plan of commodity colors can increase the overall commodity display. color Aesthetic feeling.

(1) according to spectral color arrangement, the spectral order of red, orange, yellow, green, blue, indigo and violet is arranged from left to right, and then the bright, white, black, brown and brown colors are arranged on the left side. Rainbow colourful arrangement is the most familiar one. It is intimacy and the best way to configure.

(2) in order to Brightness If you have a brighter and brighter item in the same color product, you can put the brighter goods on the top and lower the brightness of the goods below, so that you can increase the sense of stability of the product. It is the best form to configure the goods with the same color and brightness.

(3) warm and cool collocation is arranged in order of warm colors, cool colors, neutral colors, white, black and brown. Similar color depends on the degree of alignment from left to right, has a sense of order, but also enhanced the sense of contrast.

3. relationship between commodity color and lighting

In the reflection characteristic of the preceding color, the color of the object is controlled by the color of the object's surface and the color of the light that is irradiated in the object's body. Therefore, no matter what the surface color is, it will be different if it is irradiated to the color light, and the surface is affected by the color light. This is the relationship between the color and the color. The color of lighting in the commodity display design has great influence on the commodity. If the commodity has good color and luster, improper use of lighting will reduce the original appearance of the goods and reduce the sense of value of the merchandise. Therefore, the plan of lighting color should be thoroughly discussed. The color effect of various light sources commonly used in clothing stores is also an important basis for lighting colors.

Related links:

1. classification and allocation of commodities

2. attributes of commodities

(1) the attributes of commodities

(2) sales attributes of commodities

3. performance perspective and aesthetic orientation of display

(1) performance perspective of display

(2) elements of aesthetic orientation in display

4. store capacity plan in store display

(1) the capacity of commodities is the reasonable carrying capacity of goods in different regions in the retail environment.

(2) purpose of commodity capacity plan

(3) commodity allocation ratio

5. line planning and channel design for stores

(1) the following factors should be considered in mobile line planning.

(2) store channel design

6. lighting plan for stores

(1) lighting principle

(2) the form of daylighting.

(3) lighting techniques

7. shop music and video atmosphere