Quanzhou'S Cross-Border E-Commerce Diversification Trend Is Obvious

The cross-border e-commerce diversification trend in Quanzhou is obvious. Some e-commerce companies have realized eBay Amazon、 Full network marketing, such as AliExpress and Dunhuang, and some large-scale cross-border e-commerce export enterprises built their own sales platforms, realizing the diversification of sales platforms; Products involved clothing , jewelry, bags footwear , walkie talkies, household appliances and other dozens of categories, realizing diversification of business commodities; The destination countries of export sales cover Europe, America, Russia, South America, Southeast Asia, the Middle East and other countries and regions, realizing the diversification of sales regions. In addition to operating enterprises and third-party trading platforms, cross-border e-commerce service providers have also emerged.

As a global mother and child e-commerce service provider Electronic Commerce Quanzhou Gougoushou E-Commerce Co., Ltd., with the concept of "Let the world have no difficult mother and baby e-commerce", assists the transformation and upgrading of mother and baby enterprises at home and abroad and helps Chinese products go global. Hu Hui, CEO of GouGoushou, said, "The mother and baby products have strong user stickiness and high repeat purchase rate, which can bring continuous traffic, users and sales performance to e-commerce."

Lin Shile, the general manager of Fujian Xinshiying Garment Industry and Trade Co., Ltd., is also looking at the advantages of Quanzhou's shoes and clothing industry chain.

"Shoes and clothing equipment is not only a necessity of life, but also a category with an increased market share in e-commerce platforms. In addition, Quanzhou has a unique industrial chain foundation. Starting with shoes and clothing categories, it is easier for us to do e-commerce." Lin Shile said that the important thing to do cross-border e-commerce is to understand how to use existing advantages, This will reduce many detours.

"We can't grasp the cross-border retail trade data of foreign trade e-commerce relying on B2C mode." Quanzhou Customs said that as a city with strong foreign trade processing capacity, more and more foreign trade enterprises in Quanzhou have joined the ranks of foreign trade e-commerce, and the transaction volume of cross-border retail is also gradually rising.

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It is understood that enterprises doing cross-border e-commerce in Quanzhou can be divided into three categories: the first category is factories with many years of OEM/ODM experience in various products; The second category is foreign trade enterprises engaged in traditional B2B foreign trade; The third type is the manufacturing enterprises without foreign trade experience, which just want to get involved in the popularity of cross-border e-commerce. It is not hard to foresee that more enterprises, even individuals like M, will sell their products to the world through the foreign trade retail e-commerce platform in the future.

In fact, the first two types of enterprises have accumulated a lot of "big data" in their manufacturing or foreign trade experience for many years, such as what standard a product is exported to, which country is the main market, etc. These have a very important reference value for the selection of target markets when engaging in cross-border e-commerce.

For a long time, the overseas market has been the focus of Quanzhou enterprises, and has occupied a huge share. In recent years, under the impression of the global economic downturn and sluggish recovery, "it is difficult to do foreign trade" has become the mantra of many foreign trade enterprise bosses, and transformation and upgrading are imperative.

Quanzhou has a large number of small and medium-sized enterprises and a developed private economy, especially sensitive to changes in new models and new markets. In the process of transformation and upgrading, many enterprises have chosen to turn to domestic sales, while some have started cross-border e-commerce. Quanzhou New Silk Road E-commerce Co., Ltd. is the pioneer of Quanzhou's traditional foreign trade enterprises transforming into cross-border e-commerce.

In 2010, Lin Shilai, general manager of Quanzhou New Silk Road E-Commerce Co., Ltd., started his own cross-border e-commerce business, which was just pure reselling products. "With the continuous development of the cross-border industry, market competition will inevitably intensify. If there are no independently innovated products, it is difficult for enterprises to grow and form brands." In Lin Shilai's view, Jinjiang has a complete foundation of the footwear industry chain, which is also one of the advantages of developing cross-border e-commerce. He chose to return to Quanzhou and founded the fashionable children's wear brand "SICIBAY", which started a new journey of cross-border e-commerce.

"With the support of the industrial chain and the products, we will be able to make further layout in channels, marketing and other aspects." Lin Shilai introduced that at present, "SICIBAY" focuses on horizontal and vertical intersection in channel strategy. "In the horizontal aspect, Amazon, EBAY, AliExpress and independent platforms are the main ones. In the vertical aspect, foreign distribution websites will be penetrated. We will strive to form combined markets in different countries and regions to facilitate the balance between product positioning and inventory."