Guiyang Spring Festival Shopping Expo

Exhibition time: 2015-2-5 to 2015-2-11

Exhibition address: No. 1 Convention and Exhibition East Road, Guiyang

Sponsor: Guizhou Food Industry Association

Organizer: Guiyang Zi Ming exhibition planning Co., Ltd.

Scope of exhibition: food, clothing, daily necessities, handicrafts

introduce

The Spring Festival is the most vigorous and solemn festival in traditional Chinese festivals, and also the golden season for business promotion.

On the eve of the Spring Festival, urban and rural residents always have the traditional habit of shopping.

In leisurely shopping, seek pleasure and joy; in shopping, welcome the arrival of the new year.

This is not only the objective need to abandon the old to meet the new needs, but also to inherit the traditional culture and customs of the Chinese nation.

2015 Guiyang China Spring shopping Expo (hereinafter referred to as "Expo") is a large-scale, high-level, comprehensive exhibition of annual goods.

The theme of this Expo is "healthy Chinese year, happy New Year".

The form, with various activities of Spring Festival folk custom, provides a happy shopping platform for Guiyang and even the people of Guizhou to purchase, entertain and consume together. At the same time, it builds a new year trading platform for the vast number of producers, distributors and consumers, promoting the circulation of goods and flourishing the new year's market.

Shopping Festival series activities

1, China's annual tradition - China Street Temple Fair

2, attract attention and focus on detonation -- large interactive game area.

3, the unique and innovative online interaction - the new year's blessing SMS solicitation contest.

Seven marketing solutions for Shopping Festival

1, TV, newspapers and media coverage converged on popularity.

2, direct to the newspaper home page advertising awareness

3, strategic cooperation media targeted publicity key enterprises

4, bus advertising, mobile TV mobile communication

5, advertising in buildings and districts is locked in community consumption groups.

6, professional shopping website information release to enhance visibility.

7, the complimentary ticket increased to the audience.

Promotion and promotion of Shopping Festival

Current

We will focus on the publicity and speculation in advance and highlight the highlights of the 2015 Spring Festival shopping Expo in Guiyang, China. We will use the media resources of the organizers and link up the media resources of the same city to form a propaganda pattern of all media interaction among newspapers, magazines, networks and television.

Publicity: activities, hard broadcasts, radio and television, dynamic reports, and topic hype.

1) network: take the "new spring e purchase" as the organizer's official website, open the online annual shopping Expo, focus on the promotion and maintenance of the network, and coordinate and publicize the related network reports of domestic major and new year's products.

Meanwhile, Guiyang related network forum will publish relevant activities for this Expo.

2) print media: with the help of Guizhou Metropolis Daily, the Guiyang evening news and the new newspaper, the publicity and promotion of the highlights and interactive activities of the Expo are fully publicized to attract the attention of the general public.

3) TV media: City TV stations, such as: People's attention, live in Guiyang, etc.

Half a month to a month before the Expo, promotional videos can be held, and the countdown Promo will be shown 10 days before the event, plus some news reports.

4) radio stations: urban radio stations such as Guiyang traffic radio, Guizhou traffic radio, Guizhou music radio and other common voice, for the purpose of this campaign; publicity forms for the campaign publicity Trailer broadcast, opening ceremony countdown broadcast, a series of news reports.

5) SMS: Joint mobile, Unicom and telecom send 1 million new spring shopping messages.

6) poster poster in the community: the poster and raffle will be customized for the Expo, the organizing committee will contact the community, poster 5000 poster and free one hundred thousand lottery raffle in the community, and make full use of this way of publicity to improve the market mark and accumulate popularity for the Expo.

7) body and building advertising: covering Guiyang and the community of prefecture.

8) local network forum / community: (Guizhou forum, Guiyang forum, Guizhou metropolitan network, Zunyi online, Zhijin forum, City West Road community, etc.) and comprehensive forum (Tianya, Shitong Hutong, NetEase, Baidu Guizhou bar, Guiyang bar, etc.), city WeChat (Lok Lam City, new target) and other publicity, focusing on attracting media attention, participation and interaction.

9) Tencent QQ client: lock all QQ customers in Guiyang.

Exhibitors four value-added benefits

To create exhibition business layout in Guizhou market and radiation southwest base point

(1) to explore potential customers with buyers.

(2) - authoritative evaluation enhances reputation and reputation for enterprises.

(3) provide consulting services and expert technical advice and suggestions for enterprise marketing programs.

(4) - mainstream media interviews with enterprises