How To Train Shop Assistants To Have A Good Sense Of Display?

Even if the display is very reasonable, the manager should always remind the salesperson: "this arrangement is not suitable for the promotion requirements at this stage, please change them!" so that the clerk can constantly change the form of goods.

Some shopping malls, though

The condition is not very good, but because its display way is interesting, it will also attract people's attention, so that there will be a large number of customers coming.

It's only when customers appreciate your products that you can buy them.

Do not value commodities

The salesperson would say, "since there are no customers coming to the door, will the merchandise be displayed well?" the manager should dismiss such a clerk as early as possible.

If the manager has such an idea, then the store is not far away from bankruptcy.

Where is the reason why no customers come to the door? The main reason is not because of the confusion in the management of the store, and the disorderly display.

In fact, due to the constraints of the situation, most people will ignore the important role of display, especially the salesperson. They often say: "the appearance is so large that the display will have to be done."

This idea is the enemy of selling commodities, and should be corrected as a manager in time.

At this time, it is better to narrow the area of the display and not to pile up the commodities.

In addition, if the facade is too small, you can use the lighting and wall mirrors to increase comfort and spacious feeling, and you can never have the idea of "do it".

In a store, shop assistants should collate, display and update products at any time, even if there are no customers to come to the door, because the display of goods needs constant updating and changing, so as to achieve the purpose of attracting customers.

We know that during the off-season, there will always be a backlog of products. At that time, the goods may be forgotten, so that they can be placed on the counter for a long time.

If no measures are taken, it is likely that these commodities will never sell out.

The other reason is that the salesmen have never touched them. They are either in an inconspicuous place or disguise by another commodity and become a saleable product.

In fact, whether it is off-season or peak season, it is very important to keep the original appearance of the merchandise. No matter which commodity, as long as it appears in the front of the sales place and the customers, the shop assistant should pay attention to it. Even if no one buys, it should adjust the display position and mode periodically. If the salesperson does not pay much attention to it, the possibility of being bought by the customer will be even smaller.

When looking at a new style of clothing, the salesperson should think, "how can I forget such a good place?" indeed, goods can only be displayed when someone appreciates it.

Even in the off-season, if the customer does find the product very good, he will not hesitate to buy it.

In this way, the purpose of commodity display is realized.

There is no doubt that if the entire sales place is closed during the exhibition renewal period, the losses will be enormous.

However, if a salesperson can develop a good display habit and change the location of the merchandise according to the good sale in time, the display of the merchandise will always keep fresh and attract the customers' eye.

Therefore, in seeking for changes and updates in the display of commodities, managers should attach importance to the training of shop assistants, so as to make the display products more attractive.