Overseas Fashion Providers Borrow Shanghai Free Trade Zone To Enter China

Reporters learned that, in the way of purchasing, overseas electricity providers mostly use the buying system. After buying the goods, the company assumes the inventory pressure, and the sale of the goods and the brand side are no longer related.

According to insiders, the domestic luxury electronic business platform still has 3-6 months' account period. If the futures market is not sold, it will return to the brand side, and the inventory pressure will still be borne by the brand side.

As a result, foreign luxury goods providers enter China, which has greater appeal to the brand side in the way of purchasing, which is originally a local brand cooperative resource, and its business will inevitably be lost overseas.

The electricity supplier.

It is believed that the overseas fashion providers are borrowing the way from the Shanghai free trade zone to enter China, and there is a conflict between the brand resources and the overseas big brands' retail business in China.

She said that in the free trade area, luxury goods business is true, and commodity prices will have advantages over luxury luxury stores in China, so that they will be diluted to luxury goods in China.

Consumers.

"But luxury brands are hard to give up their operations in domestic companies and stores, and empower them to the electronic business platform.

Therefore, I think overseas electric business operators do not have entry into China and have no business agent in China without agents and store brands. For luxury goods, the market is not clear.

Sun Yafei said.

Public relations official of No. 1 shop said that overseas luxury fashion business operators had limited understanding of the domestic electricity supplier environment and online shopping consumer behavior habits, and had to open up the Chinese market under the new deal. There are still many problems to be solved in localization.

For example, there are few shopping reviews and customer service overseas luxury fashion business providers, compared with the local electricity giants who have been reviewed by the Navy, they have no advantage in the domestic online shopping consumers who have formed the habit of watching orders.

At the same time, local luxury goods and fashion business platform has the advantage of payment channels of Alipay and Alibaba, and foreign luxury goods and fashion providers should cater to the consumption habits of local online shopping consumers.

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It is understood that at present, China has nearly 3500 shopping centers. Between 2014 and 2016, China's cities occupy 13 seats in 20 cities with the highest shopping area in the world.

Shanghai, Chengdu and Shenzhen rank three in the world. Their construction area is as high as 3 million 300 thousand square meters, 3 million 200 thousand square meters and 2 million 600 thousand square meters respectively.

China shopping center industry consulting center predicts that there will be 7000 shopping centers open from now to 2025, when there will be more than 1 shopping centers in mainland China.

Wu Ruiling, Deputy Secretary General of China Chain Store Association, told reporters that although high quality shopping centers are still concentrated in the first tier cities, the high cost, saturated market, fierce competition and gradually scarce retail resources forced developers to fight for the two or three tier cities.

Compared with traditional department stores, convenience stores and hypermarkets, shopping centers will play a more and more important role in social retail.

In fact, business tycoons are already actively planning, such as Wanda Group's 24 new Wanda Plaza opened in 2014, including Wanda, Zengcheng, Guangzhou, Manchuria, Yinchuan Xixia Wanda, Changzhou Wujin Wanda, etc.

The replication of Huarun multicoloured city is also speeding up, and now it has 19 cities in the mainland.

Yintai is also distributing two or three line cities such as Tangshan and Panzhihua.

In addition to the pformation of market layout, taking into account the promotion of new technologies, the industry believes that shopping centres also need to take the initiative to change.

The Statistics Bureau showed that the total volume of retail sales in the whole country was 27898 billion yuan in 2014, up 49.7% from the same year.

Among them, the online retail sales of above quota units reached 440 billion yuan, an increase of 56.2%.

Long Yongxiong, a leading partner in DDT's China consumer industry, pointed out: "the basic trend of APP development is the gradual integration of functions. Now some APP even has the function of online location and online ordering, so as to provide convenience for consumers, and help to alleviate the problem of queuing too much in psychological restaurants during the rush hour of peak meals.

However, at present, there are many unsatisfactory places in shopping mall APP.

First, the application of chain shopping center APP is not linked, and there are different versions of different cities.

The two is the lack of online and offline integration. The nature of online pactions is not outstanding, mainly providing positioning and providing online pactions with less functions.

Three, information update and user participation are low, some promotions have expired, and benign interaction platform has yet to be established.

Wu Ruiling suggested that APP's experience proves that experience and specialization have become the main breakthroughs in the differentiation operation of shopping centers.

But experiential shopping center is not simply to increase the proportion of food and entertainment, but should be based on the characteristics of consumer groups, seeking the conjunction of its own functions and consumption needs, so as to create unique leisure places in the aspects of overall architectural design, planning of internal hardware facilities and shopping environment, comparison of formats, matching characteristic services and corresponding brand introduction, etc., so as to get consumers' psychological identity and stimulate their consumption behavior.