What Are The Gift Strategies In Promotional Activities?

First of all, one of the questions we must understand is: what are the functions of gifts in promotional activities? After careful analysis, we can see that there are actually three aspects of the functions.

1, attract attention and strive for more customers to come home and gather popularity.

2, lock customers, strive for more time to stay and increase turnover.

3, the temptation to buy, strive for more products to buy, to increase sales.

Having clearly understood the functions of these three aspects, let us look at the gift strategy in making sales promotion, in fact, it has become a lot easier.

First of all, to attract customers' attention, that is, to let people know that we have activities to do, the gift strategy at this time only needs to achieve the purpose of attracting and telling.

Therefore, the gift we want to choose is not only easy for people to feel useful, but also for people to know what the store is doing.

Willing to visit.

At this time, we can choose the gifts as long as we meet these two elements at the same time. We can choose specific gifts: Napkin bags, non-woven bags, mineral water, mouse pads and so on.

Secondly, we should lock customers who come to stores and strive for longer stays in stores. Our chances of contacting customers will naturally increase.

At this point, we have to do as long as we enter the store, everyone can get a gift to lock the customers for the time being.

At this time, the gift strategy must pay attention to delicacy, characteristic, outstanding value and use. Moreover, when describing the gift, we must use the word "value equivalent to * * * *" so that we can lock the customers enough to let them feel that the gifts are really worth the money.

So that customers are more willing to receive gifts, and after receiving gifts, they feel really embarrassed to leave, so our goal is also achieved.

Specific gifts can be selected: beautiful umbrellas, durable rain cape, lovely pillow, cervical pillow, wooden hand string and so on, of course, it can be seen.

The number of restrictions is limited.

Finally, temptation.

Purchase, or even strive for more customers to buy, so as to achieve the real purpose of our promotional activities - to increase sales.

At this time, our gift strategy must be resolved so that customers can really feel the advantage of being cheap enough.

Therefore, such gifts must have these characteristics: the real value of goods, even value for money, the practicality of life, the possibility of buying and improving the value of after-sale services in subsequent life.

Of course, in this way, the present gift strategy is specific, and must be combined with the level of consumption in promotional activities. For example, the purchase of all kinds of Hom * * * * * * * different levels, there are differences between consumption levels and gift grades. Only in this way can we tap the potential of customers' consumption as much as possible and really achieve sales.

Of course, in order to hold customers in depth, they can also buy sweepstakes full of * * *, and encourage customers to buy more with the raffle gift at the back.

Under such circumstances, the range of gifts we can choose is also very extensive.

As for the home building materials industry, according to the different periods of the decoration products, we can give the accessories to buy large pieces as gifts (buy large furniture to deliver leather stools, buy sofa pillows, etc.). You can give the products that you need to buy as gifts (such as buying cupboards, sending kitchenware, buying clothes closets, etc.). You can also give gifts (edible oil, telephone cards, fans, TV sets and so on) that will be used in daily life.

Of course, in every promotion process, we need to look at the specific conditions for different industries, different product categories, different competition conditions, and what kind of gifts we should send. Finally, we can achieve the above three roles and control the cost of gifts as much as possible (generally not exceeding 3% of the overall performance goals). Finally, we really achieve the goal of sales promotion, which is the purpose of our promotional activities.