O2O Pformation Summit Held In China Footwear Industry

In order to explore the strategic pformation path of China's footwear industry O2O, and to break the password of the development trend of footwear industry, the 2015 China footwear industry O2O strategic pformation forum held in Zhengzhou was hosted by the China footwear O2O strategic pformation forum organized by the China Central summit organizing committee and the Beijing Yongheng Yonghe trade Co., Ltd.

Li Guangping, vice president of Management School of Henan University of Technology, deputy director of MBA education center of Henan University of Technology, associate professor, Henan University of Technology School of management

Shandong

Tang Ju Sheng, chairman of association shoe shoe Specialized Committee, Wei Zhiyong, chairman of Beijing homology Yonghe business and Trade Co., Ltd. attended the meeting.

Wei Zhiyong expressed his hope in his speech.

Enterprises can strengthen cooperation and adapt to the development trend of competition between enterprises and competition among enterprises in the new competitive situation, seize opportunities and win win cooperation.

At the meeting, Li Guangping took millet science and technology as an example, and talked about his four views on "selecting materials, materials, materials and materials".

Ji Dapeng launched the lecture on the theme of "Internet products and the nature of non internet products". He pointed out that the essence of Internet products is "innovation, innovation and innovation". The era of innovation will change from four aspects: time, space, media and relationship. O2O strategic pformation will bring great opportunities to China's footwear industry.

Ji Dapeng also shared the password of the healthy development of the enterprise, that is, "the high and low, the tide, the evening."

It is understood that nearly 100 shoe manufacturing entrepreneurs from Zhejiang, Guangzhou, Fujian, Shandong and Henan attended the meeting.

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According to the latest data released by the International Telecommunication Union, there are now more than 3 billion internet users worldwide, accounting for 40% of the world's total population.

5 years ago, the world's Internet users were only 2 billion, and today, 40% of the world's population is using the Internet.

The quarterly monitoring report of China Mobile Internet market in the first quarter of 2014 shows that in the first quarter of 2014, the number of China Mobile Internet users reached 671 million, representing an increase of 13% compared with the first quarter of 2013.

It can be seen that the Internet has become an indispensable part of everyone's life and work.

Of course, the Internet is also constantly changing, from the previous consumption Internet to the next ten years of industrial Internet, this is a qualitative leap.

As a fur man, how can we catch up with the high-speed Internet development of the industry and Internet? How can we get the traditional fur industry out of the tight encirclement? How to optimize the entire industry chain of fur industry? The author will discuss the Chinese fur industry's Internet industry from a theoretical point of view.

On the contrary, the fur industry, which has a long tradition of history, does not follow the growth with the explosive pformation of the Internet age. This is certainly closely related to the characteristics of the fur industry itself: the value of single product is high, the awareness of branding is weak, and the propaganda and promotion efforts are not enough. All these factors restrict the fur industry's great progress in the consumption Internet.

The consumption Internet simply refers to 2C, which affects the life of consumers, optimizes the efficiency of production, but has limited influence on the form of industry. It only optimizes the time and efficiency of finding personal entries, supports more users with lower cost, optimizes resources and efficiency, but the traditional business mode has not changed in essence.

If the consumption Internet is not the reform path of the fur industry, then the industry internet that will dominate the entire Internet world is the starting point for the fur industry to take off. As a deep and huge industry, the advent of the Internet age has allowed more industries to actively organize, pform and develop.

"The next ten years will be the ten year of the industrial Internet". Tian Shuoning, chairman of broadband capital, said that the consumption Internet has reached the peak. The pattern has been set, and it is difficult to be leveraged. The industrial Internet will be a larger and more gold intensive market than the consumption Internet. It will also be the most fundamental force for Internet pformation.