Experts Remind Children That The Actual Function Of Functional Shoes Needs To Be Verified.

Recently, a kind of "functional shoes", which is conducive to the development of children's feet, has attracted the attention of many mothers.

Is this powerful and expensive high-tech shoe being reliable? People in the industry remind consumers that functional footwear is a product of strong functionality, and businesses that benefit from "functional shoes" are also mixed. But because of the new products in the domestic market, lack of relevant standards, many consumers do not know much, so it is easy to be misled and deceived. Consumers should be sensible to consume and pay attention to identification.

With the popularity of the concept of health, more and more functional products are playing the role of "health care" in the consumer market. Children's "functional shoes", which are designed for children's design, for toddlers and walking, are becoming popular.

A member of the taller upper class.

The so-called functional shoes, according to the principle of human body mechanics, designed for infants and young children's foot shape and walk way, fully cooperate with the infant walking state and developed fully functional baby shoes.

Lovely and exquisite appearance design, rich in science and technology function, let this kind of shoe merchandise at the beginning of the generation is worth doubling, get more parents' pursuit.

It is understood that this year's middle of the order meeting, many local children's shoes brand will be children's "functional shoes" as the main push commodity, just finished "double 11", a children's shoes brand is by the new functional shoes into Tmall children's shoes sales of the top ten.

"I am an ad for children's functional shoes seen in the elevator between the units," Zhang te, a financial management company at CBD business district in Chaoyang District, Beijing, told reporters.

The structure of shoe upper to shoes is tested by science, and children wearing dresses can play a role in protecting plantar health.

For the price of this kind of shoes, the lady said frankly, "compared to the health care function played on the children, the higher price is not a problem. Usually a pair of famous brand shoes will be three hundred and five hundred. Now it has added the function of beneficial foot growth and development, which is more common than that of the same kind.

High prices are normal, after all, for the sake of children's health.

In December 7th, the reporter visited several new comprehensive shopping malls, such as new world department store in Dongcheng District, Beijing. In the special area of children's shoes, reporters saw that many brands launched functional shoes with health care functions.

Beside the ABC brand children's shoes counter, salesmen recommend a functional footwear with a price of 358 yuan to the consumers. "The main material of the shoe upper material and sole is pure leather and cotton. There is not much chemical composition. It can be said that it is the healthiest material on the market. The benefits of this functional shoe are mainly in sole, and the shape is designed according to the foot type and walking characteristics of toddlers at different ages. It is not only comfortable, but also can effectively protect children's delicate feet and make them grow better."

In addition, reporters also saw similar products at a number of brand children's shoe counters such as Bunny brothers and SNOOPY, ranging from 280 yuan to 500 yuan, which is 30% to 50% higher than other brand shoes.

The same day, reporters landed on Tmall, Jingdong and many other large electricity providers. Compared with the physical stores, the online sales of children's functional shoes are not only brand and style, but also the price gap is bigger, the cheapest is only 28 yuan.

In the introduction of these functional shoes, the reporter saw that many businesses have publicized their health effects extraordinarily miraculous -- everywhere, such as point massage, bionic design, infrared massage and promoting development.

In fact, a small pair of children's shoes can really be so effective? In December 9th, the reporter consulted Guo Han, an industry insider who worked for a domestic sports shoes brand research and development department.

Guo Han said that in recent years

As a brand new concept, functional footwear, which is weak and attracting attention, has attracted much attention, and has become a competitive force for the whole footwear market.

"On the other hand, as parents' consumers are more and more concerned about children's health, this also pushes up the demand for health functional footwear. Businesses want to stimulate the market with functional products and increase the added value of products."

But at the same time, the relevant people of Yanqing industry and Commerce Bureau said that although this kind of shoes products which were given health care functions met the consumers' demand for children's shoes, it should be noted that the shoes market was in the initial stage of development, and there is no strict inspection standard at present, and no unified organization has been managed.

"It can be said that businessmen have many interpretations on functional shoes, but there is no relative standard in academic sense. Although many enterprises have flaunted their shoes as functional shoes, what are the functional shoes? What standards and functions do they need? How to consider the actual effects? Who will go to check? These are not a relatively clear answer, but for consumers, they can only be measured from the propaganda language, but it is difficult to verify their functions from the actual use.