Dialogue With Italy'S Famous Brand Lardini From Italy To The World

　　 Lardini brand -- from Phoenix to the world

Founded in 1978, Lardini group is a typical family business in Italy. Lardini CEO and innovative entrepreneur Andrea Lardini will launch a discussion with us. brand A deep dialogue with technology.

Group headquarters and production base are located in the beautiful border area of Italy. The proportion of Lardini exports has always been very important. In recent years, the proportion of exports has reached 80%. In 2012, the total turnover of Lardini was 55 million euros, while it increased to 60 million euros in 2013, while EBITDA was 10%. The business volume of the group is expected to increase by 20% this year. Mr. Lardini said orders were continuously increasing. Lardini series brands account for 35% of the total revenue. The remaining 65% comes from the old Italy brand and the international top brands, and Lardini provides full line production. Among them are Billionaire, Dolce & Gabbana, Etro, Salvatore Ferragamo, Burberry, Brooks Brothers, Versace and Valentino.

Lardini Men's wear The clothing brand opened a new display room in Via Manzin, Milan. Another 3 boutiques are located in Moscow, Baku and Xi'an. The retail price of garments is generally between 1500 euro and 3000 euros. The advanced custom clothing is loved by many big international customers. Custom made garments The cost is generally more than 3000 euros. From the end of 70s to the beginning of 80s, Lardini returned to the women's wear brand and gained three grand slam. At the same time, Lardini once again broke through the youth market, and for the first time in this new market, they succeeded. The following two brands Lardini RVR (anti wear) men's wear and women's wear came into being, focusing on jackets and coats. Lardini RVR is closely following the dominant strategy of clothing production. Its functional and fashionable sportswear cleverly demonstrates the chic style of this era. The clothing of all their product lines shows the symbol of Lardini without any exception.

Tradition, innovation and exploration are the Manifesto of Lardini. When we asked what was behind the Manifesto of Mr. Lardini, he returned to the classics. If we define it again, we should make good fit as a creed. Of course, we must never stop. We must keep track of the latest. Fabric And the trend of decorative manufacturing technology, that is, constantly seeking revolutionary technology that ensures high quality and high efficiency. What kind of production technology can help improve product quality? What kind of plan can save more time? Focus on these two points and carefully understand the whole market.

In the end, Lardini trusted trust to Gerber technology. They use Gerber's hardware and software solutions to implement various parts such as sample development, grading marking and so on. Lardini's 22 workstations are using AccuMark series software. AccuMark MTM is used for drawing, and 6 sets of Gerber clipping system are used for large-scale automatic cutting. In addition, Gerber's sample recognition and unique technology such as grid are also used for it. When asked what the reason is for being so satisfied with the technical partner, the founder of the IT background should throw the question back to us and smile, "it's like asking why I have only one wife in 35 years". In order to "control the Lardini universe", they use the Gerber product cycle management system YuniquePLM. This system can configure all the Gerber software package CAD/CAM in IT system, and it is applied in the whole Lardini organizational structure. What is worth mentioning is that YuniquePLM is closely linked to two vital terminals, that is, manufacturing terminals and distributing terminals.

After discussing the fact that human resources are the cornerstone of all things, Mr. Lardini finally said that if we encounter crises, we will not cut off local skilled workers or transfer them to local contractors. We must readjust our sales team, improve the Lardini series, and re enter the company. fashion It will lead the whole market and consumers to give them more new stimulation. It is a long-standing creed of Lardini to treat every employee with respect and care for the Lardini family and care for every employee's family. Every beautiful and beautiful work from the Lardini family is the best display of this respect.