Probe Into "Brainstorming" In The Transformation Of Garment Industry In Hanchuan

Wang Xuechun, 21 years old, sat quietly in front of the computer at the clothing stalls in the Han Zheng garment industrial city of Hanchuan.

Unlike her parents from Hanzheng Street, Wuhan, she is much more motivated to take care of her own online shop than the 20 square meter stalls.

Last month, the Hanchuan municipal government and Alibaba formally signed a contract to build "Alibaba Hanchuan industrial belt", aiming at cultivating Hubei and even China's "clothing Valley". The 18 garment factories including Wang Xuechun's "Xing Zi Yuan" are the first to enter Alibaba.

From traditional Mass production To adapt to the rhythm of the flexible production chain, from face-to-face transactions to remote communication, a group of clothing bosses in the transformation of a brainstorming.

　　 "Old style" is in a new fashion.

The Han Zheng garment industrial city of New River Town, Hanchuan, has more than 1300 garment enterprises transferred from Wuhan Hanzheng Street.

In the workshop of crown dress, workers are making a purple red. Cotton-padded clothes 。 "This is a good sell. This winter is more than half. We are still making the order. Chairman Tang Bing said.

Tang Bing moved to Hanchuan from Hanzheng Street in 2007. There are many regular customers. "I don't know much about the Internet. My son persuaded me to open a shop, saying that I could do wholesale as well."

The first test shop encountered discomfort. "Usually do solid wholesale, most like less style, large output, the best one to sell thousands of thousands of pieces to distributors, workers also do smoothly." To make him feel dizzy, Yi Valley operator told him that online shop should try to get more styles, each producing dozens of hundreds of test quotes, producing one or two "explosions" and then mass production. "Shop opening for more than 2 months, sales growth is not obvious, but the customer channel is indeed more, this year should have a leap." Tang Bing is very optimistic about the foreground.

Wang Xuechun felt the same way. "Under the line is the order production, basically no inventory; online inventory requirements, the list will be issued within 48 hours. You also have to learn communication skills, such as if the client asks if there is a chromatic aberration and can not answer 'no', because the computer can never avoid chromatic aberration.

For more than a month, she has developed nearly 10 stable distributors outside the province. One of the explosions has also been on Alibaba's "gang fight" (the best seller in the whole network), with an average daily sales of more than 3000 yuan.

　　 Collision, in the tangle of running in

　　 Traditional clothing Workshop and electricity supplier mode encounter, collision sparks, also intertwined entanglement. The "Alibaba Hanchuan industrial belt" is commissioned by the Hanchuan municipal government to operate the Hubei Yi Valley Agel Ecommerce Ltd under the Chuan Dong group. General manager Shen Peixin from Zhejiang Jiaxing: "in Jiangsu and Zhejiang, small and micro enterprises to transform the electricity supplier is very natural. In Hanchuan, we originally planned to choose 30 enterprises to provide nanny teaching, or even provide free physical stores, but only 18 of them signed.

The enthusiasm of Hanchuan clothing enterprises to the electricity supplier makes the company feel uncomfortable. In particular, the older generation of clothing owners have become accustomed to the traditional mode and persuaded them to make more difficult transformation.

Even customers who have signed up have often failed to figure out that "a few days ago, a boss had several hundred pieces of cargo to be dumped." He sold 80 yuan at the online store, and sold the wholesale market online at a price of 50 yuan. If we communicate with him and guide him to flick the goods online, it will not be so low. " Shen Pei said. "I think they are a bit tall and ungrounded. If I do not throw in 50 yuan today, I may fall to 30 yuan tomorrow. Do you dare to wait? It has been business for several decades. The boss made no secret.

Liu Degao, deputy director of the Hanchuan Municipal Bureau of classics, said that the owner of the clothing trade in Hanchuan was too long in the wholesale time, and there was an acceptance process on the online mode. The uniformity of its varieties also restricted the development. "Han style clothing is dominated by middle-aged and elderly clothing, while the mainstream of online shopping is young women's clothing, which has to be transformed from all aspects of style design, production and so on."

　　 The new generation is advancing in the water test.

The Yiwu industry has 16 thousand businesses to enter, 1.2 industrial zones in Wenzhou, and 10 thousand and 800 industrial zones in Humen. The "industrial belt" column specially designed by Alibaba website is full of all kinds of sites of origin. "There are more than 3000 garment enterprises in Hanchuan, and the prospects are quite promising." Shen Peixin is full of confidence.

He said that in the past, compared with the Taobao village in Hanchuan, the electricity supplier in Guangzhou had a significant disadvantage, such as slow updating of style, shortage of excipients and high freight rates. Today, the first heavy freight in Hanchuan is as low as 3.9 yuan, which is the same as Guangzhou. More and more excipients are gathering in Hanchuan, and the styles are updating faster and faster. Compared with the wholesale markets such as Guangzhou and Shahe, Hanchuan clothing is generally more advantageous in terms of quality.

At present, a group of Hanchuan electric providers, represented by Shahe and rhinoceros horn village in Guangzhou, are returning enthusiastically. Hu Yong, who returned from Shahe a few months ago, said: "the vicious competition in Guangzhou is too fierce. The clothes of 30 yuan cost can even be sold by more than 20 yuan. The lower the price, the lower the promotion fee. "

Now, the team is breaking the question from the "new generation" in Hanzheng Street, and at the same time, it focuses on the self employment groups of university students.

Wang Xuechun, the costumes of Xi Zi Yuan, Wang Qian of Jiayuan fairy dress is a new generation with a flexible mind and an ideal mind. Wang Xuechun's workshop has set up a production line for electric business, and has produced 12 batches of 200 pants in a month. The frequency is much faster than before. Wang Qianjia's factory simply gave up the past middle and old age clothing according to the advice of the clothing Valley team and attacked fashion women's clothing. "Many styles are indeed popular, and now customers have expanded to Beijing and East three provinces." Wang Qian said.