George White Is Eyeing The School Uniform Market.

Reporters learned that in order to enter the school uniform market, George White is now recruiting school uniform business partners, and has launched the slogan of "creating a leading brand in school uniform".

From the start of professional wear and then attack the school uniform market, the company's business development seems logical.

Just for the complex interest chain behind the school uniform procurement, how did George White break?

For the school uniform, Georges white appears relatively low-key, corporate announcements, brokerage research reports have not revealed signs.

However, reporters found a school uniform business partner "solicitation order" on the Internet.

The announcement said, "saving school uniform is to save youth! Join George White's school uniform system and become a partner of George White school uniform.

Domain leader brand.

The announcement revealed that the company intends to operate school uniforms in partnership with cities. The first 36 open cities include Beijing, Tianjin, Shanghai and Nanjing.

In another Zhejiang local forum, another article published by George White is more powerful: "in China, the number of primary and secondary school students is only 160 million, and the number of schools is over 36.

Over the years, the Internet has been 4G, Apple has gone out of 6, and the traditional Chinese school uniform has remained unchanged for 20 years.

Suppose that 10% of the students choose to do uniforms, with annual average expenditure of 1000 yuan / person's school uniform cost, and annual sales can reach 16 billion of the income.

This figure can be invested in building 5.

You can buy 3 million 20 thousand iPhone 6. "

"The company really started to make school uniforms, which is also a subdivision of the business dress, and is still collecting partners."

Yesterday afternoon, the white Securities Division told reporters.

The reporter also contacted the recruitment of the person in charge, he said, the company uniforms emphasized "tall", to do the Korean version of school uniform, each set more than the market on the school uniforms of dozens or more than 100 yuan.

1 cities have recruited 1 business partners. At present, 500 people are interested in the country.

The interests are complicated: the resources of the public are broken.

According to the financial report, in the first three quarters of last year, George White achieved an operating income of 435 million yuan, an increase of 2.29% over the same period last year, and a net profit of 49 million 860 thousand yuan attributable to shareholders of listed companies, an increase of 13.02% over the same period last year.

Although it is called "the first share of Chinese professional dress", in recent years, YOUNGOR, news birds, keno technology, shannor, Shanshan, and Li Lang have constantly increased their professional clothing business, so that the market size is at a disadvantage.

"When the company went public in 2012, its concern was not high, and its share price performance was also general. The company urgently needed to find new performance highlights."

A Hushang researcher who contacted reporters said.

During the interview, Ma Gang, an independent critic of shoe and clothing industry, did not deny the great prospect of school uniform. However, he also suggested that "this industry is rather awkward, showing a small, complex and chaotic character, and no big brand enterprise."

Small and medium enterprises can survive, many are relatively moist, because the school uniform procurement hidden complex interests chain.

The first problem facing George White is the strong barrier of interests.

Even though many cities have started open procurement, many schools have asked professional clothing companies to design beautiful school uniforms, but most of them are not acceptable at all.

This is also a big challenge for positioning high-end Georges white.

In this regard, the foregoing director of recruitment was outspoken. "Becoming partners does not require financial barriers. The most important thing is to have connections."

Georges white securities also said, "there are difficulties, we will work hard to solve them."