Highlights: Eight Major Problems Entangled Ma Yun

Recently, a special reporter from China Financial News, a financial channel, came to Alibaba Group to conduct an in-depth interview with Jack Ma. Open your heart, Jack Ma He said a lot of topics that he would not like to mention at ordinary times. Open the business password in the Internet era and restore the real business kingdom of Jack Ma. At 21:55 on the 1st and 3rd New Year's Day, the financial channel broadcast the first and second episodes of Decrypting Alibaba respectively. Here are the highlights. The reporter summarized the eight major issues that entangled Ma Yun.

1. What do you think of the title of the new richest man?

Ma Yun: People call you the richest man. Are you really the richest man? Can you use the money to do whatever you want? How many beds can you sleep and how many meals can you eat? Do you really think you can solve the problems that the Prime Minister and the President cannot solve? Impossible, so I think we should return to instinct, but there is no doubt that the pressure is high now. We should speak correctly and wrongly. What is controversial has become a big topic, which is very painful.

2. How does Taobao face the challenge of fakes?

Ma Yun: On Taobao today, we can quickly target counterfeiters and sellers through data and all technical means, but unfortunately we are not law enforcement agencies. We thank the Ministry of Public Security, and we thank many departments, including the commodity inspection department and the quality inspection department, for helping us to crack down. But in fact, we are also very tragic. Many local protectionism and many law enforcement agencies are not dealing with these people and counterfeiters, but with us, because it is easiest to deal with us, but difficult to deal with them. So I feel very painful. Maybe if there is a company in China with the largest number of institutions, the strongest technology, the greatest determination, and the greatest impact, we may rank first in the world, because we know that for this company, there are three problems that will become the cancer of our company's survival and development - fake goods, intellectual property rights, and speculation of credit.

In the past two or three years, we have cracked down on so many fake goods, but there are not enough. But one thing is certain. Now the fake goods group has set up a mourning hall for me, marched and demonstrated here, threatened and attacked my life. So far, they believe that they must not sell fake goods on a scale on Taobao and Ali, because once they are caught, the Ministry of Public Security will come.

3. What is the purpose of the rookie's huge investment enclosure?

Ma Yun: I think the great thing about rookies today is that others simply don't know how to compete with them. Because we don't deliver our own bags, we need to do the logistics supply chain service platform. We think every day about how to reduce the cost of express companies and logistics companies, and even how to make express employees feel dignified. So I think, The competition of these jobs is very meaningful when the little things that seem meaningless are organized. But once you are organized, you will naturally earn money, so I think it is normal for others to worry. In fact, we have been criticized and worried all the way for more than ten years, and we don't care about being criticized for another ten years. We are worried about us today, right? We are very grateful, but we know what we are doing.

　　4. big data Is it a stunt of Alibaba?

Ma Yun: Data is not mining. Data is sharing and data is exchange. Two completely different data are combined, and suddenly a new product and new service come out. In my opinion, the impact of big data and cloud computing on the entire Chinese and world economy should be said that today, most of us have not understood, whether in the PC era In the IT era, the Internet is a tool. You buy a lot of pots and steel stoves, and build a beautiful kitchen. Your goal is to make good food. Food is raw material, and cooking skills are what we really want. Look at the restaurant. There are so many pots and pans. What's your purpose? For cooking, data is food, so Microsoft [microblog], IBM [microblog], Intel [microblog] and other companies, including many Internet companies, are tools prepared for cooking. Human beings will enter the real era of big data, and the imagination of data and new economy, new products and new services generated by data is extremely big.

5. What is Alibaba's intention for rural layout?

Ma Yun: We have been engaged in Taobao for more than 10 years now, with 300 million active users and more than 600 million users. More than half of China's people are in rural areas. This is a huge opportunity. These opportunities may be hard to work without the Internet, so I think this is what we want to do. Today's rural e-commerce, rural industrialization and rural informatization are particularly meaningful. Before, farmers had not figured out what a computer was, but everyone had a mobile phone in their hands. Today's mobile phones are no worse than any computer, so I think that if we can reform the rural areas, rural economy, farmers' wealth, agricultural products (13.10, 0.40, 3.15%). If e-commerce can be introduced, I think it will contribute a lot to this country.

6. Can Alibaba become China's Amazon?

Ma Yun: WTO [microblog] is an organization that I think has done a great job in the last century. However, in this situation today, we should reflect that WTO is a negotiation between governments, and between governments. Finally, businessmen and negotiation enterprises are engaged in such work according to the government's negotiation. The relationship between elements between countries and between bilateral relations will lead to this kind of local trade protectionism sometimes, but sometimes. China is also a big manufacturing country. But China has no say in world trade and world manufacturing. I am not a narrow nationalist, but I think it should be more fair to say that China, as a big trading country, should participate in the game rules of world trade and the reform of world manufacturing. So I think that after the emergence of e-commerce Internet, maybe we can add our own color to the changes of world trade and manufacturing industry 20 years later.

I think the important idea of globalization is Alibaba After arriving in the local country, we can't do anything that local enterprises can't do. We should not go to the local place to rob others' jobs and smash their enterprises. We think that we must help local enterprises and consumers become better and better. In doing so, I think the globalization of Chinese enterprises is the real globalization, otherwise it will become Chinese. Alibaba is a national company. I think Samsung [microblog] is a national enterprise in South Korea, Mercedes Benz is a national enterprise in Germany, and Apple and Google [microblog] may be national enterprises in the United States. But which is China's national enterprise? I think China should have a batch of national enterprises in the next few years.

7. What is the most difficult thing for Alibaba now?

Ma Yun: After ten years of so-called "Let the world have no business difficult to do", this slogan and mission is very grand and lofty. But when you finally land, you must think that you are not God, you can't do this, you should unite everyone to maintain a good ecosystem. Ecology is very, very difficult to establish, because people don't necessarily believe that you can give me your interests, and I can be strong by making others strong. But once it is built, it will go down again and again.

8. What is the most dangerous thing for Alibaba after its listing?

Ma Yun: Today's Ali is more dangerous than before. In the past, Ali did not like you. In fact, we know that we are much better than you think. We don't need to worry. Today, others say that we are omnipotent, powerful, rich, and powerful. What we want to do, where we go, where we succeed, is the most dangerous. In fact, we are not as powerful as others think. We have many loopholes today. We are all young people today. No one has ever met the industry we are working in. We have encountered strong resistance in any field we enter today. In the past, these fields were very small, and we did not care about them. Today, any field we enter is very strong, and the original vested interests and strong. Therefore, Ali has also entered a deep-water period. The reform has entered a deep-water period, and we have also entered a deep-water period. We have done everything that is easy for us to do. It is not easy for us to stay in the future.