PEAK Chairman Xu Jingnan: Asia's Influential Figure

according to Peak The first half of 2014 announced that its brand international market revenue increased by 68% from the first half of last year, reaching 290 million yuan, accounting for 22.6% of total revenue. For the future international development, Xu Jing Nan Said: "with the support of the new policy, our first one hundred goal, that is, to complete 100 international trademark registration within 5 years, has been completed ahead of schedule.

PEAK chairman Xu Jingnan accepted the award.

In January 10, 2015, the fifth annual conference of Asian wealth forum was held at the Beijing National Convention Center. Xu Jingnan, chairman of PEAK group, was invited to attend the meeting, focusing on the theme of "the new economic normal and new opportunities for Asia", and in-depth discussions with outstanding leaders from various fields in Asia, and won the award of "Asian international influence" with the outstanding performance in promoting PEAK brand and market internationalization.

The Asia fortune forum, founded in 2008, is the international financial grand event with the theme of "collision wealth thoughts, spreading wealth civilization and sharing wealth opportunities". The theme of this forum is "the new economic normal, new opportunities for Asia", which shows the direction of Asian economic development "open, cooperative, innovative and inclusive". Xu Jingnan also pointed out in particular the "new normal" that with the implementation of the eighteen national strategies of comprehensively deepening reform and governing the country according to law, it will bring good opportunities to brand development. "Especially for sporting goods, go out and do it. international brand It is very beneficial. We will cooperate fully and develop in an all-round way. " Xu Jingnan said.

Xu Jingnan, chairman of PEAK group, spoke in the forum after the meeting.

When it comes to innovation and internationalization, Xu Jingnan said that "creating an international brand" has been the first to put forward 25 years ago. It has always been the mission of PEAK people, and it is also his dream, and he has shared his experience in the "internationalization strategy". 首先，將公司名稱從“五谷豐登”改為“匹克”，更加具有標識性和代表性，“名稱國際化”便于全球通用;其次是“標準國際化”，自1995年開始，匹克先后取得了眾多產品質量保證體系認證、環保認證等，在企業管理標準和產品質量標準上與國際實現了無縫對接;再次是“商標國際化”，從1993年注冊至今，匹克已獲得180多個國家的準入資格，便于全球運營;隨之，是“品牌國際化”，匹克跟國際高端的組織明星合作，如NBA、FIBA、WTA等國際頂尖賽事組織及帕克、巴蒂爾等國際頂級球星，和國際各行各業接軌，無縫滲透，便于全球溝通;同時，匹克的“資源國際化”也取得驕人成績，自2009年9月成功在香港掛牌上市之后，許景南就提出“以內保外，以外拉內”的戰術指導，即用國內市場的發展來促進國外的拓展，反之，用國外的拓展拉動國內的需求，形成全球市場一盤棋 。

According to PEAK's first half of 2014 earnings report, its brand international market revenue increased by 68% compared with the first half of last year, reaching 290 million yuan, accounting for 22.6% of total revenue. According to the definition of economics, PEAK has become a truly global enterprise. Of course, the pace of internationalization of PEAK continues to accelerate. In December 2014 alone, PEAK splendor on the international stage: the premier of the State Council visited Serbia, and the Serbia men's basketball team sponsored by PEAK presented the prime minister's No. 1 Jersey to reflect the international cooperation between China and Cyprus. With the new year's wind, we invited the PEAK stars Parke, Battier, Hill, Landry and udley to play the "New Year blockbuster" with Chinese flavor, landing in the New York Times square, and greeting the world with Chinese. There are many other international initiatives that are closer to consumer memory. This is also a concrete manifestation of PEAK's "star strategy" - "star player + star competition + star products".

For the future international development, Xu Jingnan said: "with the support of the new policy, our first one hundred goal, that is, to complete 100 international trademark registration within 5 years, has been completed ahead of schedule. In the future, PEAK will continue to accelerate the implementation of the two target one hundred out of two, that is, the product has entered 100 countries and regions, and overseas sales revenue has reached 10 billion yuan. Early realization of the "China dream" will create a global brand respected by the world and let the world see the rise of China's sports brand.